Oversee all day-to-day content creation, posting, and social operations for all Her Campus, Spoon University, and College Fashionista social platforms, with a focus on Instagram, TikTok, YouTube, and Pinterest.
Manage two full-time editors and seasonal interns, working closely with them to assign and edit daily social content and evergreen assignments, and maintain the social content calendar
Work closely with the Director of Social to evolve and refine social vision and strategy, working collaboratively across departments to execute
Lead the execution of non-video social franchises for Her Campus, Spoon University, and College Fashionista, as well as the planning and packaging of original Her Campus and Spoon University video franchises
Own operations for Study Break, Her Campus’s twice weekly newsletter, closely monitoring metrics and collaborating with HCM’s internal team to increase open rates and subscribers
Regularly analyze social data, preparing weekly reports and insights and optimizing daily and long-term strategy based on the results
Drive growth and engagement across Her Campus, Spoon University, and College Fashionista platforms through regular testing of innovative approaches and trends
React in real-time as necessary to cover and respond to relevant pop-culture or live events in a timely manner, with the understanding that this sometimes means jumping on to cover something outside of work hours
Regularly collaborate with the HCM Community team on recruitment promotion and community feature opportunities
Prioritize diversity, equity, and inclusion through your work in order to serve our diverse audience and community
Keep your finger on the pulse of new social platforms, trends, and happenings; Gen Z & Gen Zalpha culture; and the overall competitive social landscape

Requirements

Bachelor’s degree
4+ years of experience working in social media, preferably with a focus on Gen Z/women’s digital media brands, with at least 1 year of management experience
Expert knowledge of Instagram, TikTok, YouTube, and Pinterest, and general best practices for each
Impeccable editorial and social news judgment, with the ability to curate daily coverage to prioritize audience and performance
Proficient in mobile video editing and experience using tools like Capcut, Prequel, Canva, Edits, etc.
Confidence in filming and appearing in video content, e.g., Reels, TikToks, YouTube videos, etc.
Excellent writing and copyediting skills with rigorous attention to detail and deep knowledge of AP Style
Strong understanding of Her Campus Media as a whole, as well as our media brands Her Campus, Spoon University, and College Fashionista
Demonstrated ability and interest in working collaboratively with other departments, including community, events, branded content, integrated marketing, design, and more
Quick and efficient worker with ability to manage and prioritize multiple projects at once
Excellent written and verbal communication skills, as well as organizational and project management skills
Ability to function autonomously and complete projects and tasks without close management and supervision
Self-starter with a go-getter attitude, positive and upbeat nature, and excellent work ethic who doesn’t mind getting their hands dirty
Interest in exploring underutilized platform-specific features and investigating new social platforms as they arise
Passion for Her Campus Media, our mission, our audience of college women, and the job of serving as one of our social leads, growing our followings, and elevating our communities

Benefits

Eligibility for performance bonuses
Choice among six health insurance plans
Dental and vision insurance
401 (k) retirement savings plan with company matching
Flexible PTO and work remotely
Extremely generous company holiday policy, with 22 + paid holidays, including 2 floating holidays for 2026
Parent-friendly culture, including 15 full weeks of parental leave plus flexible return-to-work
Summer Fridays
FSA and HSA offered
Life insurance
Optional short-term and long-term disability insurance
Free One Medical membership offering same-day primary care over video or in person
Free Health Advocate services to help navigate the healthcare system
TalkSpace and ClassPass Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

social media managementcontent creationmobile video editingcopyeditingdata analysisaudience engagementproject managementeditorial judgmentsocial strategy developmentcontent calendar management

Soft Skills

collaborationcommunicationorganizational skillsattention to detailself-startertime managementleadershipcreativityadaptabilityproblem-solving

Certifications

Bachelor's degree