Develop and execute a comprehensive digital revenue strategy aligning digital marketing initiatives with business and revenue objectives
Analyze, interpret, and report on digital campaign performance, providing actionable insights and recommendations to stakeholders and executive leadership
Implement sophisticated digital analytics and tracking tools (e.g., Google Analytics, Adobe Analytics) to measure performance, user engagement, conversion metrics, and revenue attribution
Manage and optimize the company’s digital ecosystem, including websites, email campaigns, SEO strategies, and paid digital marketing channels
Monitor digital market trends, competitor strategies, and consumer insights to identify revenue growth opportunities
Lead continuous website improvement projects focusing on UX, conversion optimization, landing page development, and site architecture enhancements
Coordinate paid digital marketing campaigns (PPC, social media advertising, programmatic display) focusing on ROI optimization and revenue growth
Foster cross-functional collaboration with Sales, Product Management, and Marketing teams to enhance digital content effectiveness
Act as the digital marketing subject matter expert, guiding teams on best practices and emerging trends
Requirements
Typically 10 or more years of increasing responsibility and complexity in applicable professional experience
1 or more years of management experience
Typically a Bachelor's Degree or global equivalent in Business, Marketing, or related discipline (Master's degree a plus)
Extensive experience in product management with successful product launches and management
Experience in strategic planning, cross-functional team leadership, and driving product innovation
Expert-level knowledge of digital marketing strategies including SEO, SEM, CRO, email marketing, social media marketing, and content marketing
Proficient with web analytics and marketing platforms (Google Analytics, Adobe Analytics, Marketo, Salesforce Marketing Cloud, Adobe Experience Cloud)
Strong technical skills in HTML, CSS, and web content management systems (WordPress, Drupal)
Familiarity with web authoring and digital graphic design tools (Adobe Creative Suite)
Proven ability to create and implement data-driven, revenue-focused digital campaigns
Ability to lead virtual teams and collaborate cross-functionally
Benefits
This position is eligible for a bonus not reflected in the posted range
Medical, Dental and Vision Coverage
401K Plan with Company Match
PTO [or sick leave if applicable]
Paid Parental Leave
Income Protection
Work Life Assistance Program
Flexible Spending Accounts
Educational Benefits
Worldwide Scholarship Program
Volunteer Opportunities
Work From Home (remote) arrangement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital revenue strategydigital marketingdigital analyticsSEOSEMCROemail marketingsocial media marketingcontent marketingHTML