Salary
💰 $60,600 - $90,900 per year
About the role
- The Tradeshow & Event Specialist is responsible for planning, organizing and executing global marketing tradeshows and events, as well as supporting external vendor management in support of marketing initiatives.
- Assists in the development of the annual show plan and budget in collaboration with internal leadership and stakeholders and manages logistics and associated staff to ensure smooth event operations from concept to completion
- Collaborates cross-functionally, oversees projects, reports on trade show results, and recommends continuous improvements for maximum results.
- Supports implementation of strategic event messaging and creative plans that integrate PR, web, social media, keynote presentations, internal communications and other assets required to support events.
- Maintains the master event calendar and handles all event logistics including shipping / receiving of booth assets, management of major booth assets, set-up and tear-down, event execution, staffing and training, integrated marketing and results reporting.
- Provides ideas and solutions for meeting content and flow.
- Partners with external vendors and/or selected Henry Schein groups providing services to support any event to ensure costs-saving efforts are maximized.
- Establishes relationships with outside vendors and hotel contacts. Negotiates and manages cost-saving efforts by leveraging Henry Schein as a company. Creates and coordinates outside department staff when necessary for onsite help
- Creates and tracks event budgets providing budget recommendations with justifications. Manages and tracks event expenses including budget-to-actual performance. Foresees and communicates any revenue risks and opportunities. Follows event metrics/goals/benchmarks and track/report progress against them
- Recommends and secures approval for event plan purchases including vendor bidding, purchase orders and budget-to-actual tracking
- Coordinates updates to show materials and booth graphics as necessary including graphic design, printing and production
- Responsible for onsite decisions regarding logistical changes.
- Partners with Marketing Managers, Product Managers, Director of Sales, Director of International Sales, Director of Marketing, etc. when necessary to ensure that they are kept informed on the status of events, staff meetings and updates are coordinated and facilitated.
- Participates in special projects and performs other duties as required.
- Keep abreast of all industry related happenings, cost of outside services/products, site inspect hotels for partnership opportunities, attend industry events and contract negotiations.
- Meeting company standards pertaining to quantity and quality of work performed on an ongoing basis.
Requirements
- 2+ years executing trade shows or events within a marketing department required; and/or 2+ years project management experience in a high-volume, fast-paced environment
- Some knowledge of Medical Device Regulations a plus (FDA/ISO 13485/MDD/Sunshine)
- Ability to effectively produce concurrent deliverables and collaborate across business functions
- Skilled at project management of multiple, concurrent activities to ensure completion within target dates, managing shifting priorities
- Knowledgeable in, and successful history of managing external resources and suppliers
- Understanding of basic convention center logistics including shipping, vendor services, and rules/regulations
- Highly organized, attentive to detail, deadline driven, and responsive to both internal and external stakeholders
- Experience with budgets and understanding of basic accounting functions
- Familiar with a variety of concepts, practices and procedures within a particular field.
- Strong interpersonal skills
- Strong verbal communication skills
- Ability to work independently without direct supervision
- Typically 2 to 4 or more years of increasing responsibility in terms of any applicable professional experience.
- Preferred: Typically a Bachelor's Degree or global equivalent in related discipline.