helloo

Growth Marketing

• Plan, operate, and optimize paid media campaigns directly on platforms (Google Ads, Meta Ads), ensuring efficient acquisition and conversion.
• Develop and monitor acquisition strategies, exploring new channels and growth opportunities to expand results.
• Manage CRM campaigns using RD Station Marketing, building automated nurture, activation, conversion, and retention flows.
• Operate and evolve the WhatsApp communication strategy, adhering to governance rules, opt-in requirements, and customer relationship best practices.
• Create and execute campaigns aligned with the different funnel stages (acquisition, activation, conversion, and retention), ensuring consistency and efficiency across the customer journey.
• Extract, consolidate, and analyze performance data, track KPIs, and generate insights for continuous optimization.
• Design and run A/B tests and continuous optimizations of campaigns, journeys, and communications to maximize conversion.
• Collaborate with product, marketing, and technology teams to ensure continuous improvement of channels and the customer journey.
• Identify opportunities to increase recurrence and retention, proposing actions based on behavior and data.
• Research references, trends, and growth benchmarks to continuously evolve the strategy.

Mid-level Growth Analyst