Hello Sunshine

Marketing

• Hello Sunshine is on a mission to change the narrative for women. Founded by Reese Witherspoon, Hello Sunshine is a media company that puts women at the center of every story we create, celebrate and discover. We tell stories we love–from big to small, funny to complex–all shining a light on where women are now and helping them chart a new path forward.
• This role is part of Solar, a story-led agency built on Hello Sunshine’s expertise in premium storytelling, experiences, community, and an unparalleled understanding of women. Solar creates audience-first brand partnerships across platforms and mediums. Our stories uniquely empower brands to tell stories that drive impact, create culture, and deeply connect with women across our brands - Hello Sunshine, Reese’s Book Club, and Sunnie.
• The Sr. Director, Integrated Marketing will serve as both an independent contributor and the team lead, with three direct reports on the IM team. This role is responsible for the pre-sale process: from briefing and strategy development to concepting and pricing to deck building and presentations. You’ll collaborate across internal teams including Sales, Creative, Production, Experiential, Talent, Editorial/Social, and Sales Planning in order to develop and deliver cross-platform ideas and campaigns that deliver for our brand partners and our audience.
• The ideal candidate is a strong storyteller and collaborative while also being autonomous and solutions-oriented. Direct experience building creative and innovative brand partnerships, visual-forward pitch decks, and an understanding of the digital and experiential media landscape is a must. Along with proactive and reactive partnerships this role is also responsible for Solar’s go-to-market materials, creating and maintaining sales materials that tell our story and clearly communicate how brands can partner with us.
• This role reports directly to the VP, Integrated Marketing & Activation.
• RESPONSIBILITIES:
• Partner with Sales and collaborate across internal teams to concept and deliver proactive and inbound proposals with unique and ownable ideas that deliver impact for our clients and audience.
• Manage the workload of the team and individual projects, assign new projects and establish timelines to meet external deadlines and account for internal processes and approvals.
• Develop and build go-to-market strategies and branded content packages across each brand (including Hello Sunshine, Shine Away, Reese’s Book Club, Sunnie and our podcast slate), establishing quarterly opportunities and yearly tentpoles that maximize revenue and brand growth.
• Price and package opportunities in pre-sale for inbound briefs, proactive pitches, and maintain the branded content/package rate card, updating quarterly to align with sales and brand priorities.
• Work with the Creative/Design team to establish deck templates and design tools that simply and beautifully convey our ideas. Maintain a database of templates and audit quarterly.
• Establish, implement, and maintain processes that simplify day-to-day team operations and cross-team collaboration. Understanding of project management & AI tools is important.
• Attend client meetings both in-person and virtually.
• Maintain the voice of Hello Sunshine and our brands in all written materials and presentations.

Senior Director, Integrated Marketing – Solar

Manager

• Hello Sunshine mission and company overview
• Lead execution on brand strategy and vision for 2026 and beyond
• Lead consumer-facing marketing efforts across Hello Sunshine and Reese’s Book Club
• Identify opportunities for growth and brand alignment across company and implement strategies
• Ensure visual identity supports KPI goals
• Lead projects to bring brand to life across organization
• Put overarching marketing and creative strategies into action across channels, promotions, partnerships, events and community tactics
• Partner with creative team to develop briefing materials
• Oversee book marketing/promotional aspects of Reese’s Book Club monthly picks, reading books, supporting publisher relations, solidifying plans, coordinating shoots if applicable
• Build and manage relationships with RBC authors for organic marketing
• Develop editorial strategy for Hello Sunshine and Reese’s Book Club and handle approvals process
• Manage day-to-day needs of Hello Sunshine podcast The Bright Side
• Work with analytics team to synthesize performance data and recommend optimizations
• Support partnerships teams with brand POV, brainstorms, concepts and campaign execution
• Collaborate on larger commerce strategy
• Manage marketing tools and vendors (Klaviyo/email platforms preferred)
• Expand audiences and channels outside of RBC book picks and partnerships
• Own marketing KPIs, tracking and reporting on performance

Senior Brand Manager

Social Media Manager

• Hello Sunshine is on a mission to change the narrative for women. Founded by Reese Witherspoon, Hello Sunshine is a media company that puts women at the center of every story. We tell stories we love–from big to small, funny to complex–all shining a light on where women are now and helping them chart a new path forward.
• As a Social Media Coordinator and Editor, you will partner closely with creative producers, social media directors, and project managers to create a variety of assets across Instagram, TikTok, Linkedin, YouTube and other social-first platforms. In this role, you will be responsible for formatting, posting, captioning, and editing short-form video content, tracking social trends, managing channel metrics and analytics to inform strategy, supporting the creative director in content creating/ideation, and shooting social content on iphone or DSLR as needed all while ensuring brand consistency. The ideal candidate has experience developing engaging, original content tailored to different platforms and audiences. This role requires attention to detail, strong post-production skills, the ability to handle iteration requests and pivot when needed in a fast-paced environment.
• Key Responsibilities
• Oversee a social calendar ensuring all assets go live when needed with a high level of quality control.
• Shoot social media content on iphone or DSLR as needed.
• Coordinate high-quality content across all social platforms (e.g., Instagram, LinkedIn, Facebook, TikTok, YouTube).
• Write and edit engaging, on-brand social copy and ensure a consistent tone and voice across channels.
• Create bi-weekly data reports.
• Monitor performance metrics and analyze campaign effectiveness, using insights to inform future strategies. Track and report on KPIs such as engagement rate, reach, conversions, and audience growth.
• Stay on top of trends, tools, applications, and emerging platforms to keep the brand relevant and competitive.
• Track media coverage to inform content creation.
• Edit social-first videos in a timely manner while addressing various iterations.
• Assist the creative director in editing thumb-stopping social-first content and engaging branded content that meets the needs of the company’s campaigns.
• Work collaboratively with all teammates, collaborators, stakeholders and clients to execute the highest level content.
• Export final projects of a variety of spec requirements while maintaining organization of the server and QC of the final product.

Social Media Coordinator and Editor

Art Director

• Hello Sunshine is on a mission to change the narrative for women.
• Founded by Reese Witherspoon, Hello Sunshine is a media company that puts women at the center of every story we create, celebrate and discover. We tell stories we love–from big to small, funny to complex–all shining a light on where women are now and helping them chart a new path forward.
• Role Overview: Hello Sunshine is seeking a hand-on Associate Creative Director (Art Director + Copywriter) to join our growing creative team to help lead concept development, storytelling, and execution across branded content, original IP, and partner campaigns. This role is for a strong creative thinker and maker, someone who can balance strategy with imagination, lead brainstorms with confidence, and elevate work through smart design and narrative thinking. You’ll partner closely with creative leadership to shape ideas from pitch through production, and guide cross-functional teams to bring meaningful, culture-forward work to life.
• Core Responsibilities:
• Concept & Campaign Development:
• Ideate and lead creative concepts across brand campaigns, social content, and original storytelling, crafting ideas that are strategically sound, visually compelling, and emotionally resonant.
• Pitch & Presentation Leadership:
• Partner with the Creative Director to build pitch decks and narrative frameworks that communicate bold thinking and drive client excitement.
• Creative Execution:
• Oversee design and copy execution across mediums, ensuring the work maintains a high level of craft, brand alignment, and attention to detail.
• Team Collaboration & Mentorship:
• Work closely with copywriters, designers, and producers to bring ideas to life providing thoughtful direction and feedback that elevates the work and empowers the team.
• Cross-Functional Partnership:
• Collaborate with marketing, strategy, production, and business teams to ensure the creative vision is aligned, actionable, and effective across all touch points.
• Production Oversight:
• Support the production process from pre-pro to post working with internal and external partners to ensure ideas translate beautifully and accurately in execution.
• Creative Reviews & Approvals:
• Review work-in-progress and final deliverables, helping ensure every asset ladders up to the overall creative strategy and meets the highest standards of quality.
• Trend Awareness & Ideation:
• Stay connected to cultural, design, and content trends—infusing insights into your work and helping the team push boundaries with intention.

Associate Creative Director (Art Director + Copywriter)

• Be part of the marketing and social strategy conversation; contribute to content creation, platform management, scheduling, posting, identify and execute on cultural trends and community management for brand social channels
• Manage tactical PR requests and approvals internally
• Analyze first and third party data to uncover insights and trends, translating them into clear, actionable storytelling that informs strategy and content
• Identify cultural and audience trends to inform campaign planning and develop marketing tentpoles
• Monitor and analyze social performance data to uncover insights and inform creative and strategic decisions
• Manage content calendars and help with day-to-day scheduling, publishing, and coordination
• Facilitate external talent conversations and deliverables, as necessary
• Track marketing channel measures and identify key areas of growth
• Support the marketing leadership team with insights, cross channel planning and tactical execution
• Manages marketing assets and ensures messaging is consistent across channels
• Collaborate with social leads to produce and execute supporting content for projects and company priorities
• Work with social and marketing team on reporting and analytics.
• Hands-on content creation: Use your filming, video editing and content creation skills to produce elevated content with relevant apps and tools
• Community management and building across all social media channels. An innate understanding of social media trends, strategy, data, and conversations
• Understanding audience sentiment to create content that shapes the culture and drives reach and engagement
• Understand and serve as the voice of the channel/ brand to deliver an authentic, audience-centric content experience

Senior Director, Integrated Marketing – Solar

Senior Brand Manager

Social Media Coordinator and Editor

Associate Creative Director (Art Director + Copywriter)

Social & Marketing Coordinator