Develop product positioning and messaging based on customer insights, market research, and deep understanding of product value and differentiation.
Define and maintain ICPs, user personas, and buyer personas using customer data, product signals, and customer interviews.
Build and execute GTM strategies for critical cross-functional launches, owning end-to-end execution including plans, timelines, dependencies, risk management, readiness, and post-launch optimization.
Partner across Product, Growth, Creative, and Customer Success to align stakeholders, drive launch readiness, and unblock execution.
Own launch measurement: define success metrics, monitor performance, capture insights, and iterate to improve results.
Serve as the internal advocate for the product and end user and act as a go-to expert for assigned product areas.
Manage and develop an Associate PMM (1 direct report) through goal setting, regular 1:1s, performance feedback, and career development, while maintaining a high quality bar for deliverables.

Requirements

5+ years of product marketing experience (SaaS or tech preferred).
Proven ability to build and execute GTM plans end-to-end, including complex cross-functional launches.
Strong positioning and messaging skills with excellent writing and editorial judgment.
Strong internal communication skills, both written and verbal, with the ability to lead meetings and share clear updates with stakeholders.
Data-informed marketer: able to define success metrics, interpret performance, and iterate post-launch.
Familiarity with analytics tools (Google Analytics, Amplitude, Tableau, or similar).
Experience with lifecycle channels and tools (email and in-app messaging such as Braze, Beamer, Appcues, or similar).
Strong project management and stakeholder leadership, comfortable operating with ambiguity and minimal oversight.
Working knowledge of selling on Amazon preferred (TikTok Shop and Walmart a plus).
1+ years people management experience (or demonstrated experience leading and developing junior marketers in a formal capacity).

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

product marketingGTM planspositioningmessagingsuccess metricsperformance interpretationlifecycle channelspeople managementproject management

internal communicationwritingeditorial judgmentstakeholder leadershipgoal settingperformance feedbackcareer development