Helium 10

Product Marketing

• Develop product positioning and messaging based on customer insights, market research, and deep understanding of product value and differentiation.
• Define and maintain ICPs, user personas, and buyer personas using customer data, product signals, and customer interviews.
• Build and execute GTM strategies for critical cross-functional launches, owning end-to-end execution including plans, timelines, dependencies, risk management, readiness, and post-launch optimization.
• Partner across Product, Growth, Creative, and Customer Success to align stakeholders, drive launch readiness, and unblock execution.
• Own launch measurement: define success metrics, monitor performance, capture insights, and iterate to improve results.
• Serve as the internal advocate for the product and end user and act as a go-to expert for assigned product areas.
• Manage and develop an Associate PMM (1 direct report) through goal setting, regular 1:1s, performance feedback, and career development, while maintaining a high quality bar for deliverables.

Product Marketing Manager – Team Lead