Helios & Partners

Ecommerce

• Oversee and optimize paid acquisition channels (Meta, Google Search/Shopping, TikTok, Direct Mail, etc.) directly or alongside external agency partners.
• Manage daily/weekly performance targets against ROAS, MER (Marketing Efficiency Ratio), CAC, and LTV.
• Design, execute, and iterate creative testing frameworks in collaboration with designers and content creators.
• Continually audit and optimize the customer journey on Shopify (landing pages, PDPs, checkout, and upsell flows).
• Launch A/B tests on site copy, offer structures, design, and page speed to increase Conversion Rate (CVR) and Average Order Value (AOV).
• Build custom landing pages using builders like Rebuy, Unbounce, or Replo to support specific campaigns or offers.
• Monitor inventory velocity, product margins, and stock levels to ensure advertising spend aligns with supply chain reality.
• Partner with fulfillment/logistics to track shipping times, landed costs, and customer delivery satisfaction.
• Maintain rigorous oversight of unit economics, contribution margins, and platform/app fees.
• Build and maintain real-time performance dashboards (using Triple Whale, Northbeam, GA4, or BI tools).
• Deliver weekly and monthly performance summaries highlighting wins, test results, bottlenecks, and action items for management.

E-commerce Performance Operator / Manager

• Own the creative strategy behind paid media campaigns.
• Develop creative strategies designed to improve ROAS, lower CPA, and increase conversion.
• Build creative concepts based on audience insights and trends.
• Identify customer pain points and motivations for targeted messaging.
• Create detailed creative briefs for design teams.
• Optimize creative performance through structured testing and data analysis.
• Collaborate with cross-functional teams to ensure alignment with campaign objectives.

E-commerce Content Strategist, Beauty & Luxury

Graphics Designer

• Lead the creative direction and execution of graphic and motion-based assets across multiple projects and platforms.
• Design and animate motion graphics and microinteractions for websites, mobile apps, and video content.
• Develop 3D assets and animations for use in digital activations, AR/VR experiences, and web-based interactions.
• Participate in creative ideation for new business proposals and pitch decks.
• Collaborate with UI/UX designers to enhance product interfaces with motion UI and storytelling-driven visuals.
• Design basic web and app user interfaces, bringing graphic design sensibility to interface layouts.
• Conceptualize and create brand identities and visual systems for clients across industries.
• Work closely with developers to ensure creative concepts are feasible, scalable, and technically sound.
• Contribute to the evolution of the Forge design culture with creative energy, innovation, and experimentation.

Graphic Designer

Frontend Engineer

• Design, build, and maintain responsive websites and e-commerce experiences using Webflow and Shopify, ensuring strict alignment with brand guidelines and project requirements.
• Accurately translate UI/UX designs and wireframes into high-fidelity, functional web pages.
• Implement and customize themes, templates, and CMS structures to meet unique client needs.
• Maximize site performance, page load speeds, and ensure flawless cross-browser and cross-device compatibility.
• Partner with designers, content creators, and marketing teams to integrate visual assets, dynamic content, and interactive features.
• Troubleshoot complex technical issues, manage bug fixes, and deploy regular updates.
• Manage and configure third-party integrations, including marketing automation, ERPs, and analytics tools.
• Set up and track website performance metrics to provide data-driven insights.
• Contribute to the continuous improvement of internal web standards, documentation, and development best practices.

E-commerce Performance Operator / Manager

E-commerce Content Strategist, Beauty & Luxury

Graphic Designer

Web Developer