E-commerce Content Strategist, Beauty & Luxury

Helios & Partners

Performance Creative Strategist developing creative strategies for e-commerce campaigns at Helios. Collaborating with teams to optimize performance and drive customer acquisition across various platforms.

Posted 7/11/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance creative strategy and paid media campaign optimization, with a strong focus on data analysis and audience insights to drive conversion and ROAS. Proficient in creating compelling creative briefs and collaborating with cross-functional teams to align on campaign objectives.

Highest-signal resume keywords

Performance Creative StrategyPaid Social CreativeGrowth MarketingE-Commerce MarketingCreative Briefing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative Strategy DevelopmentData AnalysisCampaign OptimizationAudience InsightsConversion Rate OptimizationPerformance-Driven CreativeMeta CampaignsTikTok CampaignsCustomer Journey UnderstandingCreative Concept Development

Soft Skills

Communication SkillsCollaboration

Industry Keywords

BeautySkincareLuxuryWellnessFashionPremium Consumer BrandsDirect-To-ConsumerCustomer Pain PointsTargeted MessagingCreative Performance

About the role

Key responsibilities & impact

Own the creative strategy behind paid media campaigns.
Develop creative strategies designed to improve ROAS, lower CPA, and increase conversion.
Build creative concepts based on audience insights and trends.
Identify customer pain points and motivations for targeted messaging.
Create detailed creative briefs for design teams.
Optimize creative performance through structured testing and data analysis.
Collaborate with cross-functional teams to ensure alignment with campaign objectives.

Requirements

What you’ll need

3+ years of experience in performance creative strategy, paid social creative, growth marketing, or e-commerce marketing.
Experience working with beauty, skincare, luxury, wellness, fashion, or premium consumer brands.
Proven success creating performance-driven creative for Meta and TikTok campaigns.
Strong understanding of the direct-to-consumer (DTC) customer journey.
Experience partnering with paid media teams to optimize creative performance.
Ability to interpret campaign data and translate insights into creative recommendations.
Excellent creative briefing and communication skills.

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities