Heidi Health

Marketing Operations Specialist

Heidi Health

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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About the role

  • Support the execution of multi-channel marketing campaigns across CRM and automation platforms.
  • Build, update, and maintain TOFU and MOFU nurture workflows, ensuring accurate targeting, timing, and handoff to Sales.
  • Assist with event-driven campaigns, supporting lead capture, data enrichment, and follow-up automation.
  • Maintain campaign dashboards and standard reports, ensuring stakeholders have clear visibility into performance.
  • Ensure campaign naming, tracking, and structure follow global standards.
  • Support the day-to-day administration of Heidi’s marketing technology stack (e.g. HubSpot, Segment, ads platforms).
  • Monitor data quality, lead routing, and system syncs, escalating and resolving issues as needed.
  • Assist with the configuration and maintenance of workflows, automations, and attribution tracking as well as troubleshooting issues and helping automate manual processes.
  • Help enforce lead SLAs and routing rules for marketing-generated leads.
  • Support updates to lead scoring, segmentation, and nurture logic based on engagement and behavioural data.
  • Assist with testing and iteration of messaging, cadence, and automation to improve conversion rates.
  • Assist with post-campaign analysis and handoff reviews to Sales and RevOps.
  • Support campaign-to-opportunity attribution by ensuring correct associations and data hygiene.
  • Work closely with Marketing, Sales, and RevOps to ensure leads move smoothly through the funnel.
  • Document workflows, campaign processes, and reporting standards to ensure consistency and scalability.
  • Support onboarding, training, and ad-hoc troubleshooting for GTM teams using marketing and CRM tools.
  • Surface regional requirements, issues, and learnings, and support documentation of regional nuances and best practices.

Requirements

  • 1–3 years’ experience in marketing operations, growth operations, or a similar support-focused role in B2B or SaaS.
  • Working knowledge of CRM and marketing automation tools (such as HubSpot, Salesforce, or Marketo).
  • Experience supporting multi-channel campaigns, including email, paid, and event-driven programs.
  • A strong attention to detail and appreciation for clean data, documented processes, and reliable reporting.
  • Basic understanding of lead routing, attribution, and integrations across GTM systems.
  • A proactive problem-solver who enjoys helping teams work more efficiently.
  • Clear communicator who is comfortable documenting processes and supporting cross-functional stakeholders.
Benefits
  • Real product momentum. We’re not trying to generate interest, we’re channeling it.
  • Equity from day one. When Heidi wins, you win. You’ll share directly in the success you help create.
  • Unmatched impact. Play a pivotal role in defining and scaling customer success at a critical growth moment - all while working on a product that delivers tangible value to clinicians and patients every day.
  • Work alongside world-class talent. Join a team of operators and builders who’ve scaled unicorns.
  • Global reach. Help shape our international expansion as we bring Heidi to key international markets.
  • Growth and balance. Enjoy a £500 personal development budget, dedicated wellness days, and your birthday off to recharge.
  • Flexibility that works. A hybrid environment, with 3 days in the office.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing operationsgrowth operationslead routingattribution trackingdata hygienecampaign analysisnurture workflowssegmentationautomationdata enrichment
Soft Skills
attention to detailproblem-solvingcommunicationdocumentationcross-functional collaborationproactivesupport-focusedtrainingiterationprocess improvement