Healthy Minds Project

Growth Marketing Lead – Freelance

Healthy Minds Project

part-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $80 - $100 per hour

Job Level

Senior

About the role

  • Lead strategy and execution of cross-platform campaigns driving impressions and marketplace adoption
  • Develop channel plans and content calendars aligned to reach and traffic goals
  • Create and publish platform-native social content in collaboration with PHM’s creative team
  • Translate product updates, research, and partnerships into coordinated marketing moments
  • Grow and engage PHM’s social community
  • Build and maintain a practical cross-channel performance dashboard
  • Conduct regular performance analysis and identify opportunities to improve reach and conversion
  • Partner with the Creator & Talent Partnerships Lead to amplify traffic-driving collaborations
  • Support email marketing initiatives as needed

Requirements

  • Demonstrated track record developing and executing cross-channel marketing campaigns
  • Strong content strategy and calendaring experience; hands-on social media management required
  • Excellent copywriting skills and ability to create compelling, platform-native content
  • Strong digital marketing analytics fluency; comfortable building dashboards and translating data into decisions
  • Experience collaborating closely with creative and design teams
  • Experience with email marketing strategy and execution preferred
  • Familiarity with using AI tools to support marketing strategy, content creation, and performance analysis preferred
  • Ability to operate independently in a lean, fast-moving environment
  • Passion for mission-driven work
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
cross-channel marketingcontent strategysocial media managementcopywritingdigital marketing analyticsdashboard buildingemail marketingAI toolsperformance analysis
Soft Skills
independencecollaborationadaptabilitycreativitycommunication