Healthy Minds Project

Producer

• Serve as the primary on-camera host and interviewer for Project Healthy Minds' social video series across platforms
• Research guests, develop interview questions, and brief subjects ahead of shoots — arriving prepared to draw out authentic, compelling moments
• Bring warmth, credibility, and adaptability to every conversation, representing the Project Healthy Minds brand with care and intentionality
• Help shape and evolve the on-camera format over time based on audience response and platform trends
• Be a key partner in the entire production workflow — from brief and scheduling through guest coordination, shoot logistics, and post-production handoff
• Collaborate with your fellow social team members to develop new series concepts, with a focus on formats that are repeatable, scalable, and platform-native
• Own the post-interview video editing process including clip selection, pacing, and captioning— ensuring every piece of content lands the way it was envisioned
• Write social captions to accompany published content across platforms
• Work closely with internal and external partners to align content series with organizational priorities and campaigns
• Support managing relationships with talent and any external stakeholders — handling communications, prep materials, and day-of logistics with professionalism and warmth
• Maintain production schedules and internal documentation to keep all stakeholders informed and on track for owned series
• Monitor analytics across published series to identify what's resonating and inform future content decisions
• Stay current on platform trends, interview formats, and audience behavior to keep Project Healthy Minds' content feeling fresh and culturally relevant
• Contribute to post-production recaps, performance reports, and creative retrospectives

Social Producer, Host

Director

• Set the strategic vision and roadmap for the Project Healthy Minds World Mental Health Day Festival – the world’s first and largest – and other brand-forward experiences.
• Lead the strategy for the Project Healthy Minds World Mental Health Day Festival – setting the programming, editorial, and talent vision, shaping the creative direction (with the Head of Creative), creating the production and staffing plans, etc.
• Drive the execution of all festival production elements end-to-end in a hands-on manner – providing strong day-to-day leadership to all internal stakeholders, external vendors, and venue partners.
• Lead all vendor and venue relations – from sourcing to negotiation to management to reporting.
• Quarterback the process for securing talent for the festival and other brand-forward experiences  – working in close partnership with the CEO, Special Events and Brand Partnerships teams, Board of Directors, internal staff, and other key VIP partners/friends to Project Healthy Minds.
• Create detailed end-to-end planning timelines for events and run the process to ensure best-in-class execution across the team.
• Own the P&L for all events.
• Oversee the creation of all event materials (e.g. digital experiences, printed materials at the event, etc.) – working in close partnership with the Creative and Brand Partnership teams.
• Ensure a world-class guest experience, thoughtfully considering the end-to-end user journey across every Project Healthy Minds touchpoint (pre-event, day-of, post-event).
• Manage partners and stakeholders.
• Provide robust reporting to various stakeholders throughout the event planning and recap cycle.

Director of Live Programming

Growth Marketing

• Lead strategy and execution of cross-platform campaigns driving impressions and marketplace adoption
• Develop channel plans and content calendars aligned to reach and traffic goals
• Create and publish platform-native social content in collaboration with PHM’s creative team
• Translate product updates, research, and partnerships into coordinated marketing moments
• Grow and engage PHM’s social community
• Build and maintain a practical cross-channel performance dashboard
• Conduct regular performance analysis and identify opportunities to improve reach and conversion
• Partner with the Creator & Talent Partnerships Lead to amplify traffic-driving collaborations
• Support email marketing initiatives as needed

Social Producer, Host

Director of Live Programming

Growth Marketing Lead – Freelance