HealthCorps

Marketing Manager

HealthCorps

full-time

Posted on:

Location Type: Remote

Location: Ohio • Oklahoma • United States

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Salary

💰 $60,000 - $75,000 per year

About the role

  • Serve as the steward of the HealthCorps brand. Implement and maintain visual identity guidelines, brand voice frameworks and modular messaging, ensuring consistency across all channels, stakeholders, and touchpoints.
  • Lead a mission-driven content strategy, partnering with field staff and mentors to pull completing stories and translate them into audience-specific content: social, newsletters, impact reports, pitch decks, and event collateral.
  • Architect and execute multi-channel marketing campaigns aligned to both programmatic goals (school partnership acquisition) and development objectives (donor cultivation and events). Manage owned, earned, and paid channels with a data-driven, audience-segmented approach.
  • Own and govern HealthCorps' content and asset library, including brand elements, photography, sponsor logos, and approved messaging, ensuring the right resources are accessible.
  • Develop and execute an email strategy across all audience segments. Use list segmentations, A/B testing, and performance analytics to optimize engagement and drive donor and partner pipeline.
  • Ensure cohesive brand execution across all events. Oversee collateral, signage, photography and videography, and serve as the primary marketing liaison with sponsor marketing teams.
  • Define and track KPIs across channels. Use web analytics, social insights, and email data to run continuous optimization cycles and actionable insights for leadership. Proficiency in SEO best practices expected.
  • Provide strategic direction and oversight to HealthCorps' regional Marketing Intern Program, shaping the structure to generate fresh, authentic content material while offering meaningful mentorship to emerging marketers.
  • Source, brief, and manage external creative partners, ranging from designers to photographers and videographers to copywriters to produce high-quality work without a full in-house creative team.

Requirements

  • 3-5 years of marketing experience spanning both strategic planning and hands-on execution
  • Demonstrated success executing brand standards and enforcing brand consistency across a distributed or multi-site organization
  • Proven track record designing and executing multi-channel marketing campaigns with measurable outcomes
  • Strong analytical foundation with a clear sense of which metrics matter and how to use data to inform strategy, optimize performance, and demonstrate impact.
  • Instinctive storyteller with the ability to spot a compelling narrative in the field, shape it for the right audience, and move it across channels
  • Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, or similar), social media management tools, and content management systems
  • Working knowledge of SEO best practices and web analytics (Google Analytics or equivalent)
  • Comfort and curiosity with AI tools (Claude, Copilot, or similar) and a track record of using them to work smarter, move faster, and stretch limited resources further
  • Experience sourcing, briefing, and managing external creative partners, such as designers, photographers, or videographers
  • Strong project management skills; able to independently own multiple workstreams without losing momentum or detail
  • Exceptional written communication skills across formats, from punchy social copy to long-form donor communications
  • Genuine connection to our mission and a desire to spend time at school sites, understand what we do, and help us tell that story well
Benefits
  • Generous Paid Time Off (PTO) to relax, recharge, and take care of what matters most
  • Medical, Dental & Vision Insurance to keep you and your family healthy
  • Life Insurance coverage for added peace of mind
  • A 401(k) with company match to help you plan for the future
  • Additional ancillary benefits tailored to fit your lifestyle and needs
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
multi-channel marketingcontent strategyemail marketingSEO best practicesweb analyticsdata-driven decision makingA/B testingstorytellingproject managementbrand consistency
Soft Skills
analytical skillscommunication skillsmentorshipcreativitycollaborationstrategic planningdetail-orientedadaptabilityleadershipproblem-solving