Health+Commerce

Digital Marketing Director – Contract

Health+Commerce

contract

Posted on:

Location Type: Remote

Location: California • United States

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Job Level

Lead

About the role

  • Lead multi-channel B2B and B2C digital marketing programs for medtech and biotech companies developing therapies and technologies to improve human health
  • Develop and execute multi-channel marketing plans aligned to client business objectives; most client needs focus on generating demand or leads among specific patient or healthcare provider populations or B2B programs to build belief in a corporate brand’s innovative science
  • Create campaign forecasts and measurement plans based on target audience and campaign objective; translate metrics into meaningful insights to guide campaign optimization.
  • Manage and optimize campaigns that leverage paid social, search, programmatic, mobile, email, site direct advertising, native advertising, influencer marketing, conference sponsorships, field sales channels, and traditional advertising, as appropriate.
  • Work with digital ad platforms, demand-side providers, publishers, and other organizations to identify optimal channel mix and budget allocation to meet client goals
  • Guide teammates on building target ad groups based on audience insights and customer personas, activating campaigns, measuring performance and optimizaing to drive efficiency
  • Drive campaign website/landing page development projects, with support from creative and web development professionals
  • Collaborate effectively with marketing, public relations, and creative colleagues as well as clients
  • Manage campaign/project budgets and allocated hours across project team and promptly alert senior leaders to potential issues and/or opportunities
  • Provide strategic marketing counsel and technical guidance to colleagues and clients. Effectively communicate recommendations and results to the C-suite, through both formal presentations and day-to-day communication.

Requirements

  • Bachelor’s degree in marketing or related field
  • 7-10+ years of experience developing integrated marketing strategies and activations for healthcare companies (medtech, biotech, and/or pharma required for consideration)
  • 5+ years of experience working in an agency setting is required
  • Extreme attention to detail across all work product
  • Experience with marketing programs leveraging advertising platforms such as Facebook/Instagram, LinkedIn, Twitter, Google/YouTube, Microsoft Advertising, Taboola, Outbrain, and programmatic demand-side platforms
  • Strong understanding of strategic marketing principles and industry best practices and how they apply to medtech and biotech business models
  • Familiarity with CRM and marketing automation products
  • Experience leveraging market research, audience insights and personas, and brand strategy frameworks to inform effective marketing activations.
  • Ability to deliver with confidence strategic counsel and insights-based recommendations to senior executives
  • Knowledge of current brand marketing, digital marketing and social media best practices and passion for exploring evolving trends and opportunities to support client objectives
  • Strong understanding of U.S. regulations specific to marketing and communications for medtech and biotech companies and record of success developing and executing compliant campaigns and initiatives
  • Agility to drive small pilot programs, large multi-channel initiatives, and many opportunities in between
  • Flexibility, self-motivation and record of success working in deadline-driven environment
  • Willingness to embrace a culture of continuous learning and maximize the opportunities provided by a growing organization
  • Experience leading and developing small teams
  • Competency with Microsoft Office and Google Suite software.
Benefits
  • Health+Commerce is a growing healthcare marketing and communications agency helping innovative medtech and biotech companies succeed in business and improve patient health.
  • Our clients range from small startups to midsize public firms and large Fortune 500 companies.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingintegrated marketing strategiescampaign optimizationaudience insightsbrand strategy frameworksmarketing automationmarket researchcompliant campaignsmulti-channel marketinglead generation
Soft Skills
attention to detailstrategic counselcommunicationcollaborationflexibilityself-motivationleadershipagilityproblem-solvingcontinuous learning
Certifications
Bachelor’s degree in marketing