Director, B2B Product Marketing
Headspace
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • United States
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Salary
💰 $154,000 - $200,000 per year
Job Level
About the role
- Own B2B product positioning, messaging, and packaging across Headspace’s Mental Health Companion offerings, ensuring clear differentiation for employers, health plans, and benefits consultants
- Craft buyer- and influencer-centric storytelling that translates Headspace’s end-to-end mental healthcare model into compelling value propositions for employers, health plans, and benefits consultants
- Develop high-impact external assets (sales decks, consultant-facing materials, narratives, launch messaging, thought leadership) and internal enablement tools that support all phases of the sales cycle, in close partnership with Commercial teams
- Lead commercialization and go-to-market strategy for new and existing B2B products and features, from early narrative development through full-funnel activation
- Act as a strategic thought partner to Product, shaping the roadmap through deep understanding of customer needs, benefits consultant influence, market dynamics, and competitive landscape
- Synthesize insights from the field—including feedback from customers, sales, partners, and benefits consultants—to inform positioning, prioritization, and business strategy
- Serve as connective tissue across teams, aligning Product, Commercial, Marketing, Clinical, Member Support, and Communications around a shared go-to-market narrative
- Champion the Mental Health Companion category, helping Headspace define and lead this space through strong points of view, consistent language, and differentiated storytelling
Requirements
- 10+ years of experience in B2B product marketing, ideally within high-growth, and/or healthcare, mental health, wellbeing, employer benefits, or adjacent categories
- Demonstrated experience marketing through complex buying committees, including benefits consultants and broker-influenced sales motions
- Proven track record of leading complex product launches, defining product-market fit, and building differentiated positioning and go-to-market strategies
- Strong ability to influence without authority, building trust and alignment across senior stakeholders and cross-functional teams
- Exceptional storytelling, writing, and presentation skills, with the ability to simplify complexity and clearly articulate strategic narratives
- Comfort operating in an ambiguous, fast-paced environment, with strong prioritization and bias toward action
- Passion for mental health and alignment with Headspace’s mission of creating a world where everyone is kind to their mind
- Comfortable influencing at the executive level while remaining hands-on in execution and rolling up sleeves to create the tools and materials that drive results.
Benefits
- comprehensive healthcare coverage
- monthly wellness stipend
- retirement savings match
- lifetime Headspace membership
- generous parental leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B product marketingproduct positioninggo-to-market strategyproduct launchesproduct-market fitstorytellingnarrative developmentsales enablementthought leadershipmarket dynamics
Soft Skills
influence without authoritybuilding trustalignment across teamsexceptional writing skillspresentation skillssimplifying complexityprioritizationbias toward actionstrategic thinkingcollaboration