Demand Generation Lead
Haus
full-time
Posted on:
Location Type: Remote
Location: California • New York • United States
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Salary
💰 $160,000 - $180,000 per year
Job Level
About the role
- Build and operate Haus’s integrated campaign engine across digital, lifecycle, and account-based programs.
- Plan and execute integrated campaigns including report launches, webinar programs, account-based plays, field event amplification, and nurture programs.
- Partner with Product Marketing and Content to turn launches and assets into full-funnel campaigns.
- Coordinate with Sales and SDR teams on targeted account programs and outbound-supported campaigns.
- Design and execute lifecycle programs including nurture sequences and re-engagement campaigns.
- Partner with paid media agencies to brief campaigns and ensure paid programs support broader campaign goals.
- Track campaign performance and optimize programs based on pipeline generation, meeting creation, and campaign ROI.
Requirements
- 4–7 years of experience in demand generation, growth marketing, or integrated campaigns at a B2B SaaS company.
- Experience running integrated campaigns across multiple channels including webinars, lifecycle, events, and digital programs.
- Strong understanding of pipeline generation and how marketing contributes to revenue outcomes.
- Experience collaborating closely with sales teams and supporting outbound or account-based programs.
- Comfortable working in marketing automation and CRM tools (e.g. HubSpot, Salesforce).
- Strong bias toward action and ability to execute quickly in a fast-moving environment.
Benefits
- Flexible PTO - take time when you need it!
- Equity – Startup environment with part-ownership in our successes
- Top of the line health, dental, and vision insurance - multiple plan options so you can pick what fits you best
- WFH stipend to support the set up you need to be productive
- Events & Offsites – opportunities to connect and celebrate in real life!
- Free Lunch – Grab a bite on us when you choose to work from the office (hub locations include SF, NYC and Seattle)
- New Parent Leave – take time to welcome your newest Hausmate
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationgrowth marketingintegrated campaignspipeline generationcampaign performance trackingnurture sequencesre-engagement campaigns
Soft Skills
collaborationexecutionaction-orientedadaptability