Senior Growth Marketing Manager, B2B
Hatch
full-time
Posted on:
Location Type: Remote
Location: New York • United States
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Job Level
About the role
- Execute and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta/Facebook/Instagram/Threads, and programmatic channels
- Build and manage multi-channel email programs that move prospects through the funnel
- Create nurture streams for inbound leads, demo no-shows, trial users, and cold prospects
- Run A/B and multivariate tests on creative, messaging, landing pages, and audience targeting
- Build and execute scaled ABM campaigns that use intent signals to identify and reach high-value accounts
- Manage and optimize the B2B funnel: visits → MQLs → meetings → opportunities → closed-won ARR
- Build dashboards that provide visibility into channel performance, campaign ROI, CAC, LTV, and pipeline velocity
Requirements
- 6–7 years of marketing experience
- Proven track record executing and optimizing full-funnel programs in a sales-led (SLG) environment
- Deep fluency in B2B buying cycles
- Expert-level proficiency in HubSpot (or similar marketing automation platforms)
- Hands-on experience managing and optimizing paid campaigns in Google Ads, LinkedIn Ads, Meta/Facebook/Instagram, and programmatic channels
- Strong grasp of analytics tools like Google Analytics 4 (GA4), Mixpanel, Amplitude, or similar
- Working knowledge of technical SEO principles and tools (e.g., Screaming Frog, SEMrush, Ahrefs)
Benefits
- massive market opportunity
- real impact
- autonomy + impact
- work with cutting-edge AI
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid campaignsA/B testingmultivariate testingaccount-based marketing (ABM)B2B funnel managementmarketing automationtechnical SEOanalyticscampaign optimizationemail marketing
Soft Skills
communicationorganizationalstrategic thinkinganalytical thinkingproblem-solving