HarperCollins Publishers

Marketing Director

HarperCollins Publishers

full-time

Posted on:

Location Type: Hybrid

Location: Nashville • Tennessee • United States

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Job Level

Lead

About the role

  • Lead book launch campaigns with the goal of achieving the revenue and profit goals for each fiscal year
  • Hands-on management of paid advertising across Amazon (AMS), Meta, TikTok, Pinterest, Google Ads, Reddit, Spotify, and LinkedIn — comprising approximately 60% of the role's responsibilities
  • Creates comprehensive advertising and promotional campaigns – lead advertising development such as creative direction and writing copy
  • Ensures primary marketing expenditures are effective and within the budgeted percentage for the fiscal year
  • Works to grow backlist sales through continued author partnerships, Amazon advertising, and other online marketing
  • Team Collaboration: Assists Sr. Marketing Director with one-off needs, partners with Marketing Director on advertising management, and receives support from Marketing Associate
  • Directs the work of external firms in executing assigned pieces of the plan and fostering productive relationships with authors, literary agents, and their organizations as well as key internal partners
  • Works with internal publicists or outside PR firms to ensure that each new release garners strategic national, regional, and local coverage from broadcast, print, and online media
  • Regularly coordinates with sales team and provides marketing and publicity update reports
  • Presents titles at sales conferences
  • Organizes national author tours and special events for major releases
  • Continually experiments with new approaches to traditional and non-traditional book promotion tactics

Requirements

  • 7-8 years of marketing experience with at least 3 years in publishing or related field
  • 3+ years online advertising experience
  • Bachelor’s degree in marketing, publicity, communications, or related area, required
  • Master’s degree preferred
  • Knowledgeable in digital marketing and analytics best practices
  • Understanding of marketing, brand management, and publicity
  • Familiarity with book publishing highly preferred
  • Brand development and management
  • Audience research and targeting
  • Technical proficiency across digital marketing platforms including AMS, Google Ads, and social media
  • Strong analytical and metrics-based decision-making
  • Experience with AI tools to help streamline work
  • Strong organization and project management skills, frequently using Asana, Airtable, and JIRA
  • Budgeting
  • Ability to manage multiple, competing priorities and projects
  • Data analysis
  • Takes initiative and can work independently and collaboratively
  • Possess strong leadership qualities
  • Creative problem-solving abilities
  • Strong communication and presentation skills
  • Ability to lead meetings toward specific desired outcomes
  • Meets deadlines
Benefits
  • Equal opportunity employer
  • Reasonable accommodation for qualified individuals with disabilities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingonline advertisingbrand managementaudience researchdata analysisbudgetinganalyticscreative directioncopywritingproject management
Soft Skills
leadershiporganizationcommunicationpresentationproblem-solvinginitiativecollaborationdecision-makingtime managementadaptability
Certifications
Bachelor’s degree in marketingMaster’s degree in marketing or related area