HarperCollins Publishers

Manager, Social Media

HarperCollins Publishers

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $75,000 - $90,000 per year

About the role

  • Own social media execution for HarperCollins corporate social accounts (Instagram, TikTok, Facebook, X, Pinterest, YouTube), including strategy, scheduling, content creation, copy writing, and reporting.
  • Execute and optimize TikTok Shop campaigns: manage product links, track results, and work directly with internal and external partners to drive conversions.
  • Use social analytics tools to monitor performance and identify trends, then turn insights into actionable recommendations and new content strategies.
  • Communicate clearly with key external partners, especially authors and publishing stakeholders, to execute campaigns and share deliverables.
  • Contribute to content production: create original short-form videos, adapt brand and author assets for social use, and collaborate with the creative team on social-first design.
  • Support cross-functional campaigns: work with publisher and brand teams to align messaging, calendars, and creative.

Requirements

  • 4–6 years of experience in social media or digital marketing (brand or agency)
  • Comfortable navigating analytics tools (Sprout Social, Meta Insights, TikTok analytics, Google Analytics, Excel)
  • Proven ability to turn analytics into insights and insights into creative direction
  • Strong copywriting skills and confidence presenting to key internal and external stakeholders
  • Experience creating simple, short-form video
  • A high degree of curiosity, agility, and initiative
  • Bachelor’s in Marketing or related field
Benefits
  • comprehensive and highly competitive benefits package
  • physical health benefits
  • retirement and savings plans
  • caregiving support
  • emotional wellbeing benefits
  • transportation benefits
  • elective benefits employees may select
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media executioncontent creationcopy writinganalyticsvideo productioncampaign managementdigital marketingperformance trackinginsight generationcreative direction
Soft Skills
communicationcollaborationcuriosityagilityinitiativepresentation skillsstrategic thinkingadaptabilityproblem-solvingcreativity