Marketing Director
HarperCollins Publishers
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $115,000 - $135,000 per year
Job Level
About the role
- Oversees the marketing strategy and budget for the Avon Books list, managing priorities and conceiving high-impact activations for top titles and for the Avon Brand as a whole.
- Conceives, develops, and executes 4-6 marketing campaigns per season for top titles, in close collaboration with authors and internal team.
- This includes developing a variety of content for campaigns such as consumer-facing digital assets, promotions, and social media copy and content.
- Participates in major acquisition meetings on behalf of Avon.
- Communicates detailed campaign updates directly to editors, publicists, publishers, sales teams, agents, and authors, presenting campaigns formally in key meetings.
- Advises authors on building and optimizing their social media presence and overall platform. Hands-on with authors where necessary.
- Secures and oversees title-specific and Avon brand cross promotional partnerships with third party brands and companies.
- Engages in industry and consumer-facing imprint branding efforts as needed.
- Identifies opportunities for enhancing and improving marketing tactics—new tools, platforms, partners, outlets, best practices, marketing trends, etc.
- Works closely with the HarperCollins sales team to provide support in the form of materials, ideas, communication about developments with our books, retail opportunities, and more.
Requirements
- At least 7-10 years of hands-on book marketing or relevant product marketing experience, with increasing levels of responsibility for people management
- Creativity, curiosity, and the ability to conceive of and execute ideas outside of typical book publishing marketing tactics, including experiential marketing, events, innovative brand and creator partnerships
- Experience creating compelling campaigns for fiction titles for high-profile authors and brands, particularly in the romance space
- Excellent leadership, project management, communication, budget management, organization, prioritization, and presentation skills and a high level of professionalism
- Ability to work cross-functionally across the division and within the company and thrive in a fast-paced, dynamic work environment
- A positive, can-do attitude plus the ability to work well with different types of personalities
- Demonstrated knowledge of marketing trends and tactics, especially in the romance space
- Demonstrated knowledge of social media and influencer best practices and how they apply to books as a marketing and sales tool
- Design savvy and Adobe Creative Suite skills are a bonus
- College degree or equivalent work experience.
Benefits
- Comprehensive and highly competitive benefits package
- Physical health benefits
- Retirement and savings plans
- Caregiving benefits
- Emotional wellbeing support
- Transportation benefits
- Elective benefits employees may select to fit personal situations
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
book marketingproduct marketingcampaign developmentbudget managementproject managementsocial media marketinginfluencer marketingcontent creationexperiential marketingAdobe Creative Suite
Soft Skills
leadershipcommunicationorganizationprioritizationpresentation skillscreativitycuriositycollaborationadaptabilitypositive attitude