HarperCollins Publishers

Marketing Manager

HarperCollins Publishers

full-time

Posted on:

Location Type: Hybrid

Location: Grand Rapids • Missouri • Tennessee • United States

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About the role

  • Develop strategies, goals, and objectives to meet/exceed sales projections and grow author brands
  • Clearly articulate and communicate the vision, purpose, and product/product suite positioning for each title and/or brand
  • Present marketing plans or updates at key meetings with authors, agents, sales teams, and company executives
  • Lead display and promotion at appropriate events or conferences to support authors and product sales
  • Review and provide input on select manuscript submissions ensuring the voice of the consumer is heard in acquisitions
  • Participate in sales conference, imprint strategy meetings, and potential external partner presentations
  • Proactively participate in weekly marketing meetings
  • Direct process for product titling, cover design, creative collateral, back cover copy, metadata, and more for new titles
  • Manage selected author/agent and other partner relationships, delivering timely, clear, and concise communication/responses to all inquiries
  • Develop, schedule, execute, and track marketing campaigns bridging traditional and digital formats and venues (social media, Amazon placement, events, media relations, email, advertising channels, etc.)
  • Coordinate with internal and external teams to move campaigns from concept to execution, ensuring seamless handoffs, clear direction, and alignment across email, social, Amazon, and paid advertising initiatives
  • Manage fiscal year marketing budget for assigned projects
  • Extract, assess, and communicate performance measures of marketing campaign effectiveness across digital and traditional marketing platforms, publicity venues, and sales channels
  • Track sales figures using Amazon Central, POS tracker and other tools
  • Research, document, analyze, and track author profiles to assess and develop their platform footprint (e.g., websites, social media, consumer engagement, etc.)

Requirements

  • 4-5 years of general marketing, digital marketing, public relations, or marketing/public relations/ad agency experience.
  • Bachelor’s degree in business, marketing, public relations, or strategic communications; or equivalent work experience.
  • Familiarity with Christian authors and media outlets a plus.
  • Solid understanding of marketing and consumer behavior principles.
  • Familiarity with marketing best practices, metadata application, and project management.
  • Experience managing multiple, competing priorities, duties, and/or projects.
  • Strong organizational and time management skills with attention to detail.
  • Must be able to work independently under tight deadlines and possess the skill to set priorities and solve problems.
  • Excellent interpersonal skills with ability to apply tact and diplomacy.
  • Excellent verbal and written communication skills, with the ability to craft clear, compelling marketing copy for a variety of audiences and channels.
Benefits
  • Equal opportunity employer
  • Reasonable accommodation for qualified individuals with disabilities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingpublic relationsmarketing campaign managementmetadata applicationconsumer behavior principlesmarketing best practicesproject managementmarketing copywritingsales trackingperformance measurement
Soft Skills
organizational skillstime managementattention to detailproblem-solvinginterpersonal skillstact and diplomacyverbal communicationwritten communicationindependent workpriority setting