HarperCollins Publishers

Senior Digital Marketing Manager, Content Marketing

HarperCollins Publishers

full-time

Posted on:

Location Type: Hybrid

Location: Nashville • Tennessee • United States

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Job Level

Senior

Tech Stack

WordPress

About the role

  • Apply strong editorial judgment to identify what will resonate with readers and why
  • Use AI tools to accelerate creative development while maintaining high standards for quality and discernment
  • Distill long-form content (manuscripts, chapters, essays, interviews) into multiple short-form content angles tailored to different platforms
  • Publish, test, and refine content across channels to understand audience response and improve performance
  • Build simple, repeatable workflows that enable content creation to scale efficiently over time
  • Balance speed and quality while managing multiple content initiatives
  • Communicate clearly and effectively with authors and internal teams throughout the content development process
  • Leverage weekly and on-demand performance reporting across advertising, website, email, YouTube, and social platforms
  • Contribute to the development and implementation of processes that support cross-channel digital advertising campaigns
  • Collaborate closely with internal HCCP teams, as well as author teams, on shared initiatives
  • Partner with Amazon marketing and other internal stakeholders to use content insights to inform launches and support overall sales strategy

Requirements

  • 5+ years of experience in digital marketing or a related role, preferably in DTC, educational/information marketing, or publishing
  • Demonstrated experience in content strategy and asset development
  • Strong understanding of platform-specific content performance and algorithms
  • Experience with PPC advertising platforms, including Meta, Google, Amazon, TikTok, LinkedIn, and Pinterest
  • Amazon advertising experience is a plus
  • Experience using AI as a collaborative tool within marketing workflows
  • Website content management experience (WordPress, Shopify)
  • Familiarity with social media management tools
  • Experience with project management software
  • Proficiency in Microsoft Office, including Excel and PowerPoint
  • Bachelor’s in marketing or related field
  • Knowledgeable in digital advertising & analytics best practices
  • Understanding of brand management, and audience development
  • Preferred: Experience in client-service role.
Benefits
  • HarperCollins Christian Publishing is an equal opportunity employer
  • Commitment to providing reasonable accommodation for qualified individuals with disabilities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategyasset developmentdigital marketingPPC advertisingcontent performanceAI toolswebsite content managementdigital advertisinganalytics best practicesbrand management
Soft Skills
editorial judgmentcommunicationcollaborationworkflow managementquality controlaudience developmentproject managementperformance reportinginitiative managementspeed and quality balance
Certifications
Bachelor’s in marketing