Harald Ind. e Com. de Alimentos Ltda

Marketing

• Development of trade marketing strategies;
• Collaborate in the creation and execution of trade marketing strategies and tactics aligned with company objectives;
• Analyze market data and trends to identify opportunities and threats;
• Point of Sale (POS) management:
• Plan and execute in-store activities to optimize product visibility and appeal;
• Coordinate the implementation of promotional materials at the POS;
• Build strong relationships with customers and commercial partners;
• Collaborate with sales teams to understand customer needs and ensure the effectiveness of trade marketing initiatives;
• Perform related activities.

Trade Marketing Analyst, Mid-level

Analyst

• Update and develop internal performance indicator reports and distribute them to the sales team;
• Support and monitor the calculation and settlement of merchandising and sales incentives;
• Prepare and analyze data and reports such as inventory turnover, critical dates, etc., providing insights for strategic decision-making;
• Develop and analyze team performance KPIs;
• Create presentations for management meetings;
• Develop, track, and reconcile incentive campaigns;
• Monitor the application and placement of point-of-sale materials;
• Serve as the interface between stores (POS) and the manufacturer/company;
• Liaise with merchandising agencies;
• Train the team on new processes, market research, and product launches;
• Maintain store and promoter registration records;
• Open and manage vacancies for São Paulo and affiliated companies in other states;
• Update the operational database;
• Monitor targets and results;
• Monitor route planning and analyze updates to the promoter cost base (evaluate promoter procedures and their feasibility);
• Monitor sales — track Sell-in and Sell-out;
• Visit points of sale (POS) to oversee execution and propose improvement actions to better promote our brands;
• Perform other related activities as required.

Trade Marketing Analyst, Mid-level

Merchandising Analyst, Junior