Hanson Wade Group

Marketing Operations

• Act as the technical owner for digital platforms and marketing systems, defining standards and best practice.
• Manage and optimise Hanson Wade Group websites, domains, and digital platforms including Event Engine (WordPress), Google Marketing Suite, and Events case.
• Own SEO strategy, discoverability and performance optimisation.
• Use data and insights to improve website UX, accessibility, and conversion performance.
• Implement, administer and enhance marketing systems and integrations (Google Marketing Suite, automation tools, Salesforce).
• Lead system integrations, API connections, data mapping, process design, business rules, and system testing.
• Identify and implement AI-powered tools and capabilities (e.g. content generation, analytics, automation) to improve marketing performance and customer experience.
• Ensure digital channels meet GDPR and PCIDSS compliance standards.
• Analyse and report on marketing performance data, customer behaviour, and digital engagement using Google Analytics and Power BI.
• Provide actionable recommendations to improve traffic, lead generation, and digital experience.
• Support the Insight team with preparation and presentation of key KPIs and marketing performance metrics.
• Help business users in evaluating digital processes, identifying improvements, and optimising workflows.
• Train and support Marketing and Sales teams on digital platforms and best practices.
• Partner with Customer Delivery teams to develop customer feedback systems and improve customer data insight.

Digital & Marketing Technology Manager

• Manage and optimise Hanson Wade websites, domains, and digital platforms including Event Engine (WordPress), Google Marketing Suite, and Event Case.
• Ensure strong SEO, discoverability and adoption of the latest search technologies.
• Use data and insights to improve website UX, accessibility, and conversion performance.
• Implement, administer and enhance marketing systems and integrations (Google Marketing Suite, automation tools, Salesforce).
• Lead system integrations, API connections, data mapping, process design, business rules, and system testing.
• Ensure digital channels meet GDPR and PCIDSS compliance standards.
• Analyse and report on marketing performance data, customer behaviour, and digital engagement using Google Analytics and Power BI.
• Provide actionable recommendations to improve traffic, lead generation, and digital experience.
• Support business users in evaluating digital processes, identifying improvements, and optimising workflows.
• Train and support Marketing and Sales teams on digital platforms and best practices.
• Partner with Customer Delivery teams to develop customer feedback systems and improve customer data insight.