Hanesbrands Inc.

Product Manager

• Responsible for product line planning and assortment strategies for their respective Growth Team
• Lead the analysis to support Growth Team strategic decision-making and go-to-market planning (e.g., pricing, sales strategy, consumer needs) and present findings with recommended plans.
• Leads research activities, support advertising campaigns, and major initiatives related to Hanes Men’s assortment
• Conduct competitor analysis, review competitor offerings, and generate summary of competitive landscape.
• Review/Complete master style set-up
• Provide briefs and frameworks which give clear product direction and information to development and design partners.
• Collaborate with Commercial Operations & Design C2C calendar and ensure adherence, track progress against key calendar milestones
• Contribute to sampling, buyer ads, and seeding decisions
• Work as the lead with Sales on sell-in, prepare collateral for key customer accounts
• Responsible for sales/customer presentations, both internally and externally to key retailers/partners.
• Support volume estimates
• Support key winning portfolio priorities (e.g., decisions to add SKUs, etc.)
• Collaborates cross-functionally with multiple teams to ensure plans are executed with specific attention to the seasonal launch of product updates and new program concepts
• Key focus on product portfolio management, including new product concepts
• Inventory management, including SKU rationalization and style discontinuations
• Analyze consumer needs, preferences, and shopping behaviors to help drive development decisions.
• Contributes to P&L development & management, including quarterly planning, OPC, LRP sales & growth margins across all product lines.
• Shares accountability for P&L results
• Drives analysis of wholesale pricing strategies and cost analysis
• Assists in managing operating plan and projection analysis: shipment/pos/inventory evaluation, recommendations, and monthly tracking to ensure financial and inventory goals met.
• Contributes to managing MAP
• Partners with sales, finance, supply chain to meet sales and profit goals for the business
• Manages analysis of E&O and style/sku count to maximize inventory and ROI.

Senior Manager, Product Management