Hadley Designs

Ecommerce

• Own the P&Ls for Shopify and TikTok Shop, aiming for $20M+ in combined revenue.
• Build a repeatable growth machine using bundles, paid media, conversion rate optimization (CRO), and lifecycle marketing.
• Lead and develop a high-performing ecommerce team, fostering a culture of accountability and results.
• Manage high-velocity creative testing, including 100+ ad creatives per week across Meta and TikTok, ensuring performance meets ROAS targets.
• Launch monthly funnel-based offers, optimize sales metrics like CVR, AOV, CAC, and LTV, and ensure top-performing product pages.
• Drive email and SMS revenue to 25% of Shopify sales, optimize lifecycle flows and customer retention strategies.

Head of Ecommerce Growth

Operations

• **Your Core Focus**
• - **Ownership of Product Launches**: Lead cross-functional product launch initiatives from planning through execution, ensuring that all work is completed on time and at the highest quality.
• - **Collaboration and Alignment**: Partner closely with the CCO and functional leads to ensure alignment on priorities, sequencing, and tradeoffs.
• - **Launch Readiness and Execution**: Ensure the launch process is streamlined and organized, and that all deliverables are coordinated and meet expectations.
• - **Process Improvement**: Continuously identify opportunities for process improvements that increase efficiency and enhance execution.
• **What You’ll Do**
• - **Project Planning and Management**: Own and manage project plans, dependencies, and timelines across teams to ensure that every product launch is executed efficiently and on schedule.
• - **Team Coordination**: Drive regular check-ins with teams to align efforts, surface risks, and resolve blockers.
• - **Documentation and Tools Management**: Maintain and ensure the accuracy of project management tools such as ClickUp, Airtable, and Box.
• - **Leadership Communication**: Provide clear, concise updates to leadership on project status, potential risks, and next steps to keep the entire organization aligned.
• - **Execution Leadership**: Serve as the trusted execution partner to leadership, ensuring that work moves forward without delays or miscommunications.

Head of Ecommerce Growth

Operations Coordinator