Hadley Designs

Head of Ecommerce Growth

Hadley Designs

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Own the P&Ls for Shopify and TikTok Shop, aiming for $20M+ in combined revenue.
  • Build a repeatable growth machine using bundles, paid media, conversion rate optimization (CRO), and lifecycle marketing.
  • Lead and develop a high-performing ecommerce team, fostering a culture of accountability and results.
  • Manage high-velocity creative testing, including 100+ ad creatives per week across Meta and TikTok, ensuring performance meets ROAS targets.
  • Launch monthly funnel-based offers, optimize sales metrics like CVR, AOV, CAC, and LTV, and ensure top-performing product pages.
  • Drive email and SMS revenue to 25% of Shopify sales, optimize lifecycle flows and customer retention strategies.

Requirements

  • You have 5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social.
  • You have a proven track record growing brands beyond $20M in revenue.
  • You are deeply fluent in Meta and TikTok Ads and high velocity creative testing.
  • You are hands-on with Shopify, Klaviyo, and Postscript.
  • You understand bundles, upsells, funnels, and LTV deeply.
  • You can write, review, and optimize high-converting landing pages.
  • You are comfortable leading a remote team with clear cadences and accountability.
  • You value integrity, move fast with intention, and follow through every time.
Benefits
  • You will have real ownership. Real trust. And real impact.
  • Hadley Designs is a remote first company built on autonomy, creativity, and accountability.
  • You will work closely with leadership, including the CEO, while having full authority to own your channels and decisions.
  • Access to ongoing learning, training, and tools to sharpen your knowledge and strategies in the DTC space.
  • You will be surrounded by A+ team member that value excellence, growth, and doing the right thing.
  • You will build something meaningful. Our products help families slow down, connect, and rediscover the joy of learning together.
  • Access Josh Hadley's vast network through his podcast Ecomm Breakthrough
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
conversion rate optimizationcustomer lifetime valueaverage order valuecustomer acquisition costhigh-converting landing pagesemail marketingSMS marketingecommerce scalingdata-driven decision makingcreative testing
Soft Skills
leadershipaccountabilityresults-orientedteam managementintegritycommunicationremote team managementstrategic thinkingadaptabilitycollaboration