Own regional strategy and MGR accountability: Lead the regional End-User Marketing strategy, accountable for Marketing-sourced MGR (members, subscriptions, and churn).
Develop comprehensive plans and KPIs: Build comprehensive marketing plans, including impact forecasts, and be responsible for key KPIs (e.g., conversion, open/click rates) across all channels (email, push, in-app, SMS).
Strategic data leverage and prioritization: Apply advanced analytical skills and business acumen to proactively identify regional growth opportunities (leveraging product and marketing data), prioritize initiatives, and manage efficient campaigns across diverse markets, thereby enhancing user growth strategy and supporting monetization efforts.
Balance market demands and local relevance: Balance specific market demands and client enrollment rates to ensure campaigns are relevant and drive growth where it matters most.
Identify trends and benchmark: Proactively identify and benchmark local trends and competitor marketing initiatives to inform strategy, aligning implementation with Global and local leadership.
Cross-functional collaborations and stakeholder management: Partner with key local stakeholders (e.g., Customer Success, Wellbeing Engagement) to manage cross-functional initiatives and champion the End-user Marketing team in regional forums, fostering a collaborative, fast-paced environment built on trust.
Lead global campaign execution: Serve as the project manager for regional initiatives, ensuring agile end-to-end execution from planning to launch.
Monitor and optimize performance: Monitor campaign results, optimize performance, and capture learnings to refine future strategies.
Oversee asset creation & setup: Oversee the creation of all marketing assets (CTA, visuals, copy) using tools like Canva, Figma, and Structured Web (leveraging existing templates and AI), and be responsible for campaign segmentation setup in Braze.
Ensure brand consistency: Ensure consistency across channels by strictly following marketing and Wellhub brand best practices.
Innovation and experimentation: Foster a creative environment to identify and test innovative ways to overcome challenges and drive growth. Apply strong experimentation skills to test/validate hypotheses locally for potential global scaling.
Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

Requirements

Reside in the Manhattan Area with availability to go to the office when requested.
Bachelor’s degree in Marketing, Business, Analytics, or a related field.
4-5 years experience in B2C marketing, CRM, or customer lifecycle management (B2C messaging style highly preferred).
Experience managing a direct report (required for future team structure).
Excellent analytical skills and a data-driven approach to testing and optimization (critical for addressing the current team gap). Tableau experience is a plus.
Must be comfortable and confident dealing with client stakeholders and navigating challenging personalities (Client-Facing skill).
Hands-on experience with advanced CRM tools (ideally Braze or equivalent like Klaviyo/Oracle) capable of complex segmentation and dynamic content (Liquid/If-Else logic).
Proven track record in multi-channel CRM execution (email, SMS, In-app, + push).
Proven track record in project management and cross-functional collaboration, with strong attention to detail (using tools like Asana).
Experience in developing playbooks, documentation, and reporting frameworks that drive continuous improvement.
Fluent English is mandatory. French, a plus.

Benefits

Free Gold-level membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.
Health, dental, and vision insurance. Access to telehealth, care concierge, and an Employee Assistance Program.
Plan for your future with 401(k) match, short-term and long-term disability, and life insurance.
Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.
We know how important it is to take time away from work to recharge. Employees receive a minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!)
Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer up to 12 weeks 100% paid parental leave to all new parents. For parents giving birth, we offer up to 18 weeks paid leave and a ramp-back period to return part-time while you get settled.
Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.
You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

B2C marketingCRMcustomer lifecycle managementanalytical skillsdata-driven approachcampaign optimizationmulti-channel CRM executionproject managementsegmentationreporting frameworks

Soft skills

client-facing skillscross-functional collaborationattention to detailcreativityleadershipcommunicationstrategic thinkingproblem-solvingteam managementwellbeing advocacy