Senior Product Marketing Manager, Direct to Patient
Guardant Health
full-time
Posted on:
Location Type: Hybrid
Location: California • United States
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Salary
💰 $154,445 - $212,373 per year
Job Level
About the role
- Lead the development and execution of DTP campaigns for Guardant Reveal
- Drive brand awareness, disease awareness, patient acquisition, and conversion across channels
- Develop strategic briefs and provide clear and timely creative feedback
- Use data-driven insights to shape DTP and digital marketing plans
- Create compelling patient friendly content
- Stay current on marketplace, consumer, and healthcare-specific trends
- Manage end-to-end project execution, delivering high-quality work on time
- Partner closely with analytics to conduct research and measure campaign effectiveness
Requirements
- 7+ years of Marketing experience
- 3+ years in DTP/DTC
- Bachelor's degree; MBA or Master’s preferred
- Demonstrated track record of achievement
- Ability to work effectively in a team-based environment
- Problem-solver mentality
- Exceptional organizational and communication skills
- Proximity to Guardant Health Palo Alto, CA office is a plus
- Prior experience in healthcare, diagnostics, or oncology is a plus.
Benefits
- Hybrid Work Model
- Reasonable accommodations for candidates with disabilities
- Equal Opportunity Employer
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
DTP campaignsdigital marketingdata-driven insightsproject executionstrategic briefscreative feedbackcontent creationcampaign effectiveness measurement
Soft skills
team collaborationproblem-solvingorganizational skillscommunication skills
Certifications
Bachelor's degreeMBAMaster’s degree