Grupo Oscar Calçados

Analyst

• Plan, execute and optimize paid media campaigns (Google Ads and Meta Ads) with a focus on performance and sales growth.
• Manage media budget, monitoring KPIs such as ROAS, CAC, CPA and conversion.
• Perform continuous data analysis to identify opportunities for scaling and optimization.
• Design and run A/B tests for creatives, audiences and campaign strategies.
• Develop full-funnel strategies (acquisition, remarketing and retention).
• Implement and monitor events, tags and conversions using GA4 and GTM.
• Collaborate with e-commerce, CRM and creative teams to align campaigns and product launches.
• Prepare reports and presentations with strategic insights and improvement recommendations.
• Stay on top of digital media trends and propose new growth opportunities.

Senior Ads/Performance Analyst

Conversion Rate Optimizer

• Conduct comprehensive website audits, evaluating UX, conversion funnel, user journey, mobile experience, and checkout
• Analyze user behavior using tools such as Google Analytics, heatmaps, and funnel analysis
• Monitor and interpret metrics that compose the customer journey, identifying bottlenecks between traffic acquisition (paid and organic) and conversion
• Create, prioritize, and manage A/B tests, from hypothesis generation to analysis and documentation of results
• Develop and implement tagging plans and data standardization to ensure analysis quality
• Serve as the technical interface between Product, Marketing, and Sales teams, contributing to customer experience optimization
• Document learnings and structure playbooks and internal CRO best practices.

Senior Ads/Performance Analyst

Senior CRO Analyst