Grupo Oscar Calçados

Analyst

• Plan, execute, and optimize paid media campaigns focused on lead generation, sales, and sustainable growth;
• Manage campaigns on platforms such as Google Ads, Meta Ads, and TikTok Ads;
• Create campaign structures, audience segmentations, ad copy, and A/B tests;
• Monitor and optimize KPIs such as CPA, CPL, ROAS, and CTR;
• Analyze data and generate strategic insights for continuous improvement;
• Manage budgets and allocate spend efficiently;
• Build dashboards and reports using tools like Looker Studio;
• Keep up with market trends and test new strategies and channels.

Performance Analyst, Mid-level Ads

• Manage the commercial performance of marketplaces
• Develop assortment, pricing and promotional campaign strategies
• Negotiate commercial opportunities with partners and channels
• Define the product mix by channel, ensuring competitiveness and profitability
• Monitor performance indicators such as sales, margin, inventory, conversion and GMV
• Identify growth opportunities through new products, categories and channels
• Oversee promotional calendars and ensure participation in major market campaigns
• Work in partnership with Purchasing, Planning, Marketing, Product Catalog, Logistics and Technology teams
• Monitor competitors, market trends and price positioning
• Prepare analyses, management reports and action plans to optimize results.

Performance Analyst, Mid-level Ads

Senior Marketplace Analyst