Growth Leads

Product Manager

• Oversee the end-to-end delivery process for new site launches and feature releases, ensuring projects ship on time and to specification.
• Handle incoming feature requests and launch requirements from exec team and product owners, prioritizing effectively and maintaining a clear, well-organized backlog.
• Create and maintain comprehensive documentation of delivery processes, technical specifications, feature releases, and project status to ensure visibility across the organization.
• Work closely with our tech team to understand capacity, identify bottlenecks, and facilitate smooth handoffs between teams.
• Manage and support a small team of product managers, ensuring alignment and consistent delivery standards.
• Identify and remove bottlenecks in our delivery pipeline, implementing processes and systems that enable us to scale efficiently.
• Provide regular updates to senior management and stakeholders on delivery timelines, blockers, and project status.
• Coordinate monthly site launches, ensuring all dependencies are addressed and teams are aligned for successful go-lives.

Head of Product Delivery

Content Marketing Manager

• Build In-House Content Team: Establish the vision, structure, and operational framework for a specialist content team that complements our existing production capabilities, with responsibility for hiring, team development, and creating scalable processes.
• Content Strategy & Excellence: Develop and implement content strategies that elevate quality, improve differentiation from competitors, and drive measurable performance improvements.
• Quality & Optimization: Create and enforce content standards, guidelines, and quality control processes to ensure all content meets our high standards for SEO performance and user value.
• Freshness & Updates: Build efficient workflows and processes to enable rapid content updates and ensure our assets maintain current, relevant information at scale.
• Stakeholder Management: Collaborate with SEO, product, and marketing teams to align content efforts with business objectives and ensure seamless coordination across teams.

Head of Content – iGaming

Administrative Assistant

• Oversee day-to-day office operations, systems, and administrative processes.
• Manage vendors, office supplies, and internal communications.
• Organize and maintain office equipment and resources.
• Coordinate team events, meetings, and activities.
• Supervise office cleanliness, safety, and compliance with workplace policies.
• Handle incoming calls, emails, and correspondence, ensuring timely responses.
• Maintain filing systems, records, and documentation, both digital and physical.
• Manage budgets, petty cash, and office expense tracking.
• Support HR-related administrative tasks, such as onboarding and employee records.
• Implement and improve office procedures and workflow efficiency.
• Organize travel arrangements, itineraries, and accommodations for the founders.
• Plan and coordinate company events, client meetings, and team off-sites.
• Assist with prioritizing tasks, follow-ups, and executive support.
• Conduct research and provide insights to inform decision-making.
• Handle confidential information with discretion and professionalism.
• Liaise with clients, partners, and stakeholders on behalf of executives.
• Draft and proofread emails, letters, and documents for clarity and accuracy.
• Track and monitor deadlines, projects, and ongoing initiatives.
• Take on ad hoc responsibilities such as event support, special projects, or urgent tasks outside regular duties.

Office Manager – PA to Founders

Content Manager

• Execute content expansion and optimization strategy of our asset based on KW research, with a strong focus on SEO performance and monetization
• Develop and create content briefs in collaboration with the Product Owner and the rest of internal teams and external contributors
• Work on on-page tasks to improve the performance of our assets, including internal linking, content optimization, fixing of errors, monetization of content etc.
• Upload, edit, update, and rewrite content to meet SEO best practices, readability guidelines, and the highest standards of American English.
• Review and maintain high content quality standards across web pages and social media channels, ensuring accuracy, consistency, and engagement.
• Identify new opportunities and low hanging fruits to drive the respective website’s performance and ultimately the company’s success forward
• Collaborate and communicate with freelancers and other stakeholders to ensure timely and accurate content delivery.
• Prepare and/or support SEO concepts and digital marketing concepts.
• Any other unspecified tasks and/or duties which may be reasonably required in this role

Content Executive

Content Writer

• Produce high-quality, SEO-optimized content on crypto casinos, blockchain gaming, and digital wagering trends.
• Write detailed operator reviews, industry explainers, and evergreen guides focused on compliance, fairness, and user trust.
• Cover relevant developments in licensing, crypto payments, DeFi integrations, and responsible gambling practices.
• Vet, edit, and update content written by other contributors to ensure it meets brand, compliance, and editorial standards.
• Review operator pages, guides, and features for factual accuracy, tone consistency, and regulatory relevance.
• Oversee the process of updating older content to reflect current licensing, product, or compliance information.
• Provide constructive feedback and guidance to freelancers or junior writers, helping maintain consistent quality across all content.
• Conduct due diligence on crypto casino operators, assessing AML/KYC processes, licensing validity, and user reputation.
• Collaborate with internal teams to ensure all featured brands meet our integrity and player-protection benchmarks.
• Maintain editorial checklists and documentation for compliance-related content reviews.

Crypto-Gambling Writer, Editor

SEO Marketing

• Coordinating and executing scaling of content on our assets with a strong focus on QA, integration and search engine optimization
• Implementing SEO-focused changes based on findings from tools like Google Analytics, Search Console
• Ensuring highest content quality on websites and marketing channels
• Communication, task assignment and support of project employees/freelancers
• Preparing and/or supporting on SEO concepts
• Identifying new opportunities including preparation of upcoming content orders, keyword analysis and SEO data
• Conducting competitor analysis to ensure assets are on top of the latest trends in iGaming industry
• Conducting and supporting website audits to identify optimization potentials

SEO Specialist

• Oversee and manage one or more affiliate websites, ensuring their growth and performance.
• Develop and execute strategic SEO and content initiatives to drive traffic and conversions.
• Manage a team of in-house staff and freelancers, overseeing task allocation and quality control.
• Optimize site usability, content strategy, and overall user experience.
• Conduct market and competitor analysis to identify trends and opportunities.
• Monitor performance metrics, prepare reports, and adjust strategies accordingly.
• Develop and manage project budgets, timelines, and resources efficiently.
• Ensure alignment with editorial standards, SEO best practices, and monetization strategies.
• Identify and implement new growth opportunities, including additional traffic sources and conversion optimization techniques.
• Report directly to the COO

Product Owner, SEO-driven

Data Analyst

• Monitor, analyze, and report on the performance of our different acquisition channels.
• Develop and maintain dashboards to track key metrics such as traffic sources, conversion rates, lifetime values.
• Design and implement data strategies to optimize our marketing efforts.
• Translate complex datasets into actionable insights to guide marketing decisions and growth initiatives.
• Analyze user journeys to assess the potentials for optimization for our acquisition channels.
• Design and analyze A/B tests for landing pages, offers, and affiliate traffic strategies.
• Develop predictive models to forecast traffic, conversion, and revenue outcomes across affiliate segments.
• Ensure the accuracy, integrity, and consistency of affiliate marketing data by working closely with engineering and product teams.
• Define and enforce data collection standards and best practices.
• Communicate findings and recommendations clearly to non-technical stakeholders.
• Work with tools such as SQL, Python/R, Google Analytics, Looker/Tableau.
• Identify reporting issues through anomaly detection and behavioral analysis.
• Share best practices and help foster a data-driven culture.

BI Data Analyst

• Coordinating and executing scaling of content on our assets with a strong focus on QA, integration and search engine optimization;
• Working on onpage tasks to improve the performance of our assets, including internal linking, content optimization, fixing of errors, monetization of content etc.;
• Ensure highest content quality on our websites and other marketing channels;
• Communication, task assignment and support of project employees/freelancers and other stakeholders;
• Preparing and/or supporting on content marketing concepts;
• Preparing and/or supporting on SEO concepts;
• Identifying new opportunities and low hanging fruits to drive the respective website’s performance and ultimately the company’s success forward;
• Any other unspecified tasks and/or duties which may be reasonably required of them in this role.

• Produce innovative concepts and features for casino and sports betting.
• Collaborate with stakeholders to capture and refine requirements.
• Plan and prioritize the product roadmap and backlog.
• Create detailed product specifications for development teams.
• Evaluate initiatives, build business cases, and align work with strategy.
• Research competitors and turn insights into action.
• Keep projects on track, resolving blockers quickly.
• Deliver new functionalities on time and to spec.
• Act as a product ambassador both internally and externally.
• Support and train team members to hit goals.
• Document solutions, processes, and best practices.
• Run website performance tests and A/B experiments.
• Identify sales and revenue growth opportunities.
• Foster a collaborative, agile, and “can-do” team spirit.

Product Manager – Casino & Sports Betting

Marketing Operations

• Develop and implement CRM strategies and automations to drive lead generation, conversions, and lifetime value.
• Plan, execute, and optimize targeted marketing campaigns including email, SMS, and push notifications.
• Improve conversions through A/B testing and marketing-focused copywriting.
• Analyze CRM data to extract actionable insights and monitor campaign performance for continuous improvement.
• Collaborate with internal teams such as affiliate operations, product, and development.
• Maintain and update existing CRM flows, performing routine quality assurance tasks.

CRM & Marketing Automation Specialist – iGaming

Compliance

• Develop, implement, and maintain internal compliance policies and procedures, especially around sweepstakes and gambling-related content
• Monitor affiliate marketing campaigns to ensure compliance with advertising standards, terms of service, and jurisdictional regulations
• Conduct periodic audits and risk assessments across internal operations and affiliate partnerships
• Act as a liaison with regulators, (external) legal advisors, and external stakeholders
• Stay current with developments in gambling legislation (U.S., Canada, EU, etc.) and online marketing rules (e.g., Google/Facebook/FTC guidelines)
• Provide training and guidance to internal teams on compliance best practices
• Lead incident management and resolution of any regulatory breaches or affiliate misconduct
• Review and approve content, marketing materials, and affiliate creatives
• Maintain comprehensive records and reports related to compliance activities

Compliance Manager

• Write engaging, accurate, and well-researched articles, previews, and features across major US sports leagues (NFL, NBA, MLB, NHL, NCAA, etc.)
• Cover breaking news and trending topics quickly with fresh, original takes
• Contribute occasional content on other sports and emerging markets as assigned (i.e. UK, Canada, Australia)
• Assist with coverage and features related to sports betting, daily fantasy, online casino and sweepstakes gaming
• Write clear, search-optimized content with attention to headlines, metadata, and internal linking
• Ensure all content meets editorial standards and reflects the brand’s tone and voice
• Update or repurpose existing content when required
• Work closely with Content SEO specialists to identify trending topics, keyword opportunities, and coverage gaps
• Support content planning and contribute creative ideas to help grow audience engagement
• Learn and adapt to performance feedback and evolving editorial priorities

Sports Content Writer, US Sports Focus

Affiliate Manager

• Research and develop comprehensive full-funnel marketing strategies for affiliate partnerships
• Design data-driven customer acquisition funnels that maximize conversion rates
• Develop SEO strategies, identifying target keyword clusters, and recommending content approaches
• Create paid media strategies including funnel design and channel recommendations
• Conduct competitive analysis and market research to identify emerging trends and consumer behaviors
• Apply conversion rate optimization principles throughout the funnel for performance improvement

Lead Affiliate Growth Strategist

• Write compelling articles, analysis, features, and opinion pieces on key US sports (NFL, NBA, MLB, NHL, NCAA, etc.).
• Follow regulatory and legal updates in the US gambling market (Sweeps, prediction markets, brick-and-mortar, etc).
• React quickly to breaking news and trending topics with original coverage.
• Optimize articles for SEO, headlines, metadata, and internal linking.
• Ensure all published content meets editorial standards and aligns with the brand voice.
• Work closely with the Managing Editor to shape the overall US sports content strategy.
• Collaborate with SEO, social, and product teams to maximize traffic and engagement.
• Identify trending topics, keyword opportunities, and gaps in existing coverage.

Lead Writer, US Sports

Manager

• Own and grow our websites for Germany, Austria, and Switzerland
• Build and execute a strong SEO and content strategy that fits the region’s search behavior and local regulations
• Localize content and UX to meet user expectations and compliance requirements
• Work with a team of writers, editors, and designers – and expand the team as needed
• Track and optimize key metrics: traffic, rankings, conversions, revenue
• Keep an eye on regulatory changes within the marketplace
• Run competitor research and find new opportunities for growth
• Own the P&L for your market and report performance regularly
• Test new ideas: campaigns, features, acquisition channels – see what works
• Support and scale trading-related content and campaigns for the German market, ensuring compliance with local financial regulations
• Identify audience trends and behavior in the trading vertical to optimize acquisition and engagement strategies

Country Manager – DACH, iGaming & Trading

• Coordination of one or more Brazilian-focused affiliate websites;
• Monitoring and prioritization of various work processes;
• Communication, task assignment and leadership of project employees/freelancers and other stakeholders;
• Responsibility and control of project planning and execution;
• Independent conception of website optimization (i.e. content campaigns, usability optimization, new features, etc.)
• Preparing an overall project strategy and roadmap for the assets;
• Preparing quarterly and monthly budget and resource planning;
• Preparing and publishing timely weekly and monthly reports;
• Managing existing resources and stakeholders (in house and freelance);
• Coordinating and optimising the content production and quality assurance for the selected assets;
• Preparing a concept for editorial standards and structures and implementing this concept in the workflows;
• Monitoring, analysing and optimising existing processes;
• Identifying new content modules and concepts, performing a feasibility check and creating a concept involving all relevant departments and business KPIs;
• Performing a regular market- and competitor analysis and identifying benchmarks;
• Preparing content marketing concepts;
• Supporting the social media team for selected assets;
• Developing a mobile-first content concept that is in favour of all relevant devices, such as smartphone, tablet and laptop;
• Identifying new opportunities that support the companies’ revenue stream and evaluating the feasibility;
• Growing traffic and ultimately revenue through a large variety of different traffic sources;
• Reporting directly to the Company’s Chief Operations Officer and to the Directors;
• Taking on responsibility for achieving the targets that are set for a project;
• Optimising conversion of users to the brand(s) of the project.

BR Product Owner – SEO-driven

• Content Strategy & Growth: Develop and implement a robust content strategy aimed at driving significant traffic growth.
• Team Leadership & Development: Build, lead, and mentor a high-performing team of SEO specialists and product owners.
• SEO & Optimization: Ensure our assets are highly optimized for search, focusing on visibility in regular organic search.
• Drive Innovation: Stay on top of relevant search developments and implement required changes into our overall strategy.
• Drive Collaboration: Work cross-functionally with SEO, marketing, and product teams to align our efforts with general business goals.
• Data-Driven Approach: Regularly analyze our asset's performance, adapt strategies, and make informed decisions to continuously improve traffic and lead generation.

Head of SEO

Performance Marketing

• Develop and execute effective paid search and PPC campaign strategies to drive profitability and growth.
• Conduct keyword selection, audience targeting, and ad copy creation to optimize campaign performance on social media platforms.
• Oversee and optimize budgets, bids, and KPIs to maximize ROI and meet profit targets.
• Monitor and report campaign performance to stakeholders, identifying issues and implementing solutions.
• Collaborate on new campaign ideas and stay updated on PPC/SEM trends, tools, and best practices.
• Maintain relationships with ad platforms and vendors to ensure smooth campaign operations.

Paid Media Manager

• Coordination of one or more affiliate websites
• Monitoring and prioritization of various work processes
• Communication, task assignment and leadership of project employees/freelancers and other stakeholders
• Responsibility and control of project planning and execution
• Independent conception of website optimization (i.e. content campaigns, usability optimization, new features, etc.)
• Preparing an overall project strategy and roadmap for the assets
• Preparing quarterly and monthly budget and resource planning
• Preparing and publishing timely weekly and monthly reports
• Managing existing resources and stakeholders (in-house and freelance)
• Coordinating and optimising the content production and quality assurance for the selected assets
• Preparing concepts for editorial standards and structures and implementing these concepts into existing workflows
• Monitoring, analysing and optimising existing processes
• Identifying new content modules and concepts, performing a feasibility check and creating a concept involving all relevant departments and business KPIs
• Performing a regular market- and competitor-analysis and identifying benchmarks
• Preparing content marketing concepts
• Supporting the social media team for selected assets
• Developing a mobile-first content concept that is in favor of all relevant devices, such as smartphones, tablets and laptops
• Identifying new opportunities that support the companies’ revenue stream and evaluating the feasibility
• Growing traffic and ultimately revenue through a large variety of different traffic sources
• Reporting directly to the Company’s Chief Operations Officer and the Directors
• Taking on responsibility for achieving the targets that are set for a project
• Optimizing conversion of users to the brand(s) of the project.
• Any other unspecified tasks and/or duties which may be reasonably required of them in this role.

Head of Product Delivery

Head of Content – iGaming

Office Manager – PA to Founders

Content Executive

Crypto-Gambling Writer, Editor

SEO Specialist

Product Owner, SEO-driven

BI Data Analyst

Content Executive

Product Manager – Casino & Sports Betting

CRM & Marketing Automation Specialist – iGaming

Compliance Manager

Sports Content Writer, US Sports Focus

Lead Affiliate Growth Strategist

Lead Writer, US Sports

Country Manager – DACH, iGaming & Trading

BR Product Owner – SEO-driven

Head of SEO

Paid Media Manager

SEO Product Owner – Trading & Finance