Senior Paid Media Specialist, iGaming

Growth Leads

Senior Paid Media Specialist leading paid media strategies for an online lead generation company in iGaming. Developing campaigns while collaborating with ad platforms and optimizing performance metrics.

Posted 6/11/2026full-timeRemote • 🇲🇹 MaltaSeniorWebsite

Tech Stack

Tools & technologies

PHPWordPress

About the role

Key responsibilities & impact

Develop and execute effective Paid Media campaign strategies to drive profitability and growth
Conduct keyword selection, user persona profiling, audience targeting, and ad copy creation to optimize campaign performance on all media platforms
Oversee and optimize budgets, bids, and KPIs to maximize ROAS and meet profit targets
Ensure clean data tracking setup & monitor and report campaign performance to stakeholders, identifying issues and implementing solutions
Collaborate on new campaign ideas and stay updated on Paid Social/Programmatic trends, tools, and best practices
Maintain relationships with ad platforms and vendors to ensure smooth campaign operations & operating under best possible conditions

Requirements

What you’ll need

Extensive experience managing digital ad campaigns across platforms (Meta Ads, Reddit, TikTok, Display, Programmatic, Native…) in iGaming specifically
Skilled in goal-setting, team support, and optimizing performance through budget optimizations and audience targeting & profiling
Proficient in data analysis, reporting, and conversion optimization, with affiliate lead generation experience ideally
Strong understanding of digital marketing concepts, landing pages, conversion flows, and analytics tools
At least moderate knowledge of tracking codes & S2S postback tracking
Familiar with multiple ad platforms and basic knowledge of HTML, PHP, WordPress, and advanced Excel skills is a plus, but not mandatory
Excellent communication and analytical skills; BSc/BA in Marketing or related field preferred, ad platform certifications are plus

Benefits

Comp & perks

Flexibility: Remote working environment, or come join us at our office in Malta
Career Advancement: Work alongside driven colleagues in a business on a strong upwards trajectory that rewards entrepreneurial and ambitious thinking
Competitive Compensation: We offer competitive compensation packages, with opportunities for performance-based incentives

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Paid Media campaign strategieskeyword selectionaudience targetingad copy creationbudget optimizationdata analysisconversion optimizationtracking codesHTMLExcel

Soft Skills

goal-settingteam supportcommunicationanalytical skills

Certifications

ad platform certificationsBSc in MarketingBA in Marketing