SEO-Driven Product Owner

Growth Leads

SEO-Driven Product Owner managing one or more affiliate websites for Growth Leads, an online lead generation firm. Requires experience in SEO and a strong understanding of the US iGaming market.

Posted 7/20/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in SEO strategies, content development, and user experience optimization within the US iGaming market. Proven ability to manage projects, lead teams, and drive traffic and conversions through innovative marketing initiatives.

Highest-signal resume keywords

SEO ExpertiseProject ManagementIGaming Market KnowledgeContent Strategy DevelopmentTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOContent StrategyUser Experience OptimizationConversion Rate OptimizationTraffic AcquisitionProject ManagementWordPress ManagementMarket AnalysisBudget ManagementPerformance Metrics Monitoring

Soft Skills

CreativityProactivityAdaptabilityCollaborationLeadership

Industry Keywords

IGamingSweepstakes CasinosRegulatory LandscapeOperator PromotionsPlayer Acquisition Strategies

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Oversee and manage one or more affiliate websites, ensuring their growth and performance
Develop and execute strategic SEO and content initiatives to drive traffic and conversions
Manage a team of in-house staff and freelancers, overseeing task allocation and quality control
Optimize site usability, content strategy, and overall user experience
Conduct market and competitor analysis to identify trends and opportunities
Monitor performance metrics, prepare reports, and adjust strategies accordingly
Develop and manage project budgets, timelines, and resources efficiently
Ensure alignment with editorial standards, SEO best practices, and monetization strategies
Identify and implement new growth opportunities, including additional traffic sources and conversion optimization techniques

Requirements

What you’ll need

Minimum 2 years of experience as a project manager in online marketing
Expertise in SEO for the US market, including content strategy, UX optimization, CRO, and traffic acquisition
Strong understanding of the US iGaming market, ideally with experience building iGaming assets
Experience with Sweepstakes Casinos, including familiarity with the regulatory landscape, operator promotions, and player acquisition strategies specific to this segment
Hands-on experience with WordPress and managing content-driven sites
Proven ability to lead and manage small teams effectively
Experience in project management methodologies (e.g., Scrum, Agile)
Native English speaker (American English preferred)
Creativity in developing new content and marketing concepts
Proactive, adaptable, and highly collaborative

Benefits

Comp & perks

Collaborative Environment: Work alongside experienced SEO, content, and tech specialists in a dynamic environment that rewards proactive thinking
Competitive Compensation: A competitive salary and private healthcare benefits, with performance-based incentives tied to the growth of your product
Remote-Friendly: Flexible work schedules and the autonomy to work from wherever you do your best work