Growe Talents

Recruitment

• Lead, mentor, and develop a team to ensure high performance
• Set recruitment goals and monitor team and individual performance
• Develop and implement recruitment strategies to attract top talent
• Manage relationships with stakeholders and advise on hiring needs and market trends
• Oversee full-cycle recruitment processes to ensure consistency and quality
• Optimize sourcing channels and talent pipelines for efficiency
• Track, analyze, and report recruitment metrics and KPIs to leadership
• Drive continuous improvement in recruitment workflows and candidate experience

Recruitment Lead

Product Analyst

• Monitor the performance of recently implemented features by creating informative and interactive dashboards;
• Utilise data to comprehend the product and implement strategies for fostering growth and engagement;
• Analyse and identify patterns, formulate hypotheses and insights using ML & DS techniques;
• Advise various teams on A/B testing techniques, ensure measurability, and interpret the results;
• Contribute to the refinement of accuracy, reliability, and overall data quality;
• Collaborate with Data Engineers to deploy, maintain, and optimise the developed.

Customer Success Manager

• Develop and execute a CRM strategy for a specific LATAM market;
• Own the full player lifecycle, including onboarding, retention, reactivation, and VIP management;
• Implement advanced player segmentation based on behavioral and financial data;
• Manage multi-channel communications (email, SMS, push notifications, in-app messaging, etc.);
• Optimize bonus strategies and promotional campaigns;
• Lead A/B testing initiatives and continuously improve CRM performance;
• Monitor and improve key KPIs such as LTV, ARPU, Retention Rate, Churn, and NGR;
• Collaborate closely with BI, Marketing, Product, and VIP teams;
• Manage and develop a CRM team.

Head of CRM

Artificial Intelligence

• Define and drive the company-wide AI strategy, identifying key opportunities for AI transformation across products, engineering, and operations;
• Develop and maintain the AI adoption roadmap, including the selection of AI technologies, tools, and platforms;
• Integrate AI solutions into company processes, including software development, data analysis, QA/testing, documentation, and customer support workflows;
• Build and support internal platforms and tools that enable teams to effectively leverage AI capabilities;
• Collaborate with engineering, analytics, and product teams to identify and implement practical AI use cases;
• Lead internal AI initiatives, including experimentation, proof-of-concept projects, and rapid evaluation of emerging AI tools;
• Educate and support teams in adopting AI tools and best practices through workshops, training sessions, and internal knowledge sharing;
• Promote and develop a strong AI-driven culture across the organization;
• Provide internal AI consulting to business units, helping identify opportunities and evaluate the potential ROI of AI initiatives.

Head of AI Transformation

Data Engineer

• Design, develop, and maintain scalable data pipelines using Airflow;
• Create and optimize tables in Athena, ensuring efficient query performance and cost-effectiveness;
• Write and manage SQL transformations in DBT, building reusable and well-documented models;
• Optimize data workflows for performance, reliability, and cost-efficiency;
• Automate infrastructure provisioning using Terraform for data processing environments;
• Ensure data integrity and consistency through monitoring, validation, and error handling;
• Collaborate with analytics, BI, and engineering teams to understand data needs and deliver solutions;
• Troubleshoot and resolve data pipeline issues in a timely manner.

Manager

• Act as the central orchestrator for regional initiatives, managing task mapping, resource allocation, and prioritization to ensure timely delivery of projects.
• Lead the regional design workflow by managing and prioritizing creative requests from CRM, Product, and Marketing teams to ensure high-quality output without bottlenecks.
• Own and maintain the regional Confluence space, documenting processes, project post-mortems, and operational playbooks.
• Serve as the right hand to the Head, facilitating communication with external partners and global teams to align regional needs with global standards.
• Identify operational inefficiencies between departments and implement scalable solutions to improve cross-functional collaboration and delivery.

Operations Manager

• Prepare a strategic monthly calendar tailored for Casino and Sports customers and use analytics to drive decisions
• Prepare weekly analysis on the performance of campaigns and measure profitability
• Analyze player behaviors and create segmentations and offers that align with playing style
• Plan, execute, and optimize campaigns for player upselling, retention, and reactivation on a daily basis
• Collaborate with content, design, and product teams to deliver engaging and relevant promotions
• Manage communications across email, SMS, push notifications, and in-app messages
• Identify key sports and casino events in the market and align with special promotions
• Track, measure, and report on key performance metrics such as retention rate, reactivation rate, churn rates, and monthly pulsation flows
• Deep into different metrics: ARPU (Average Revenue Per User), Campaign conversion rates (acceptance, usage, wagered %), communication metrics (Open Rate, Click-Through Rate, Conversion Rate, Delivery Rate)
• Perform A/B testing and hypothesis to drive continuous improvements in CRM performance.

VIP CRM Manager

QA Engineer

• Manage and guide a QA team focused on evaluating customer support calls, chats, and emails;
• Ensure all customer interactions meet high-quality standards and comply with gambling industry regulations;
• Provide regular coaching, training, and constructive feedback to QA specialists;
• Develop, calibrate, and improve QA scorecards and evaluation processes;
• Track team performance metrics and prepare quality reports for stakeholders.

VIP QA Team Lead

• Analyze Chats/Emails/Calls processed by the VIP Customer Support Agents and VIP Account Managers
• Be meticulous in identifying mistakes, areas of improvement, as well as underlining positive aspects when checking the Chats/Emails/Calls
• Provide detailed and structural feedback on the VIP CS/AM Agents' performance
• Be able to express your point of view to those you evaluate clearly
• Cooperate with the VIP Trainer to create Performance Improvement Plans for VIP CS/AM Agents
• Cooperate with the VIP CS and VIP AM teams to be on track with the processes set for VIP CS/VIP AM agents
• Inform the Management about the cases requiring urgent attention
• Share your ideas/suggestions on improving the current processes of communication with VIP users
• Perform tasks that are sometimes repetitive yet involve elements of creativity

QA Officer, Customer Support

Performance Marketing

• Plan, launch, optimize, and scale Google Ads Search campaigns in the iGaming vertical (Casino, Betting)
• Work with anti-detect browsers, proxies, and account providers (Google Ads agents) to ensure smooth campaign delivery
• Manage and maintain cloaking systems (e.g., Palladium or similar) and set up White Pages
• Conduct campaign warm-ups, manage budgets efficiently, and analyze traffic performance
• Continuously test new creatives, funnels, and ad angles, using A/B testing to maximize ROI
• Automate campaign processes using scripts, rules, and tracking integrations
• Analyze performance metrics (CTR, CPC, CPM, CPA, ROI) and provide regular performance reports
• Collaborate with the team to identify growth opportunities, new acquisition sources, and scaling strategies

Senior PPC Media Buyer

Brand Manager

• Develop and manage VIP activations such as events and gifting campaigns
• Build creative briefs and ensure that each activity reflects the VIP brand positioning and strategy
• Prepare quarterly brand activation calendars
• Oversee full project lifecycle: concept → brief → approval → production → execution
• Coordinate external agencies, suppliers, and internal stakeholders
• Ensure timely delivery of all elements according to brief and budget
• Prepare and manage project budgets
• Collect reports, photos, and video materials after each activation
• Track performance indicators (ROI, engagement, retention impact)
• Ensure all activities meet brand guidelines, tone, and style
• Supervise design, gifting, and merchandise outputs
• Work closely with VIP Account Managers, SMM Managers, Procurement, and Legal & Finance teams.

Solutions Engineer

• Design, develop, and maintain system and data integrations;
• Build and optimize data transformation pipelines;
• Develop and maintain RESTful APIs and integration services;
• Work with SQL databases to extract, transform, and load data;
• Create and maintain dashboards and monitoring solutions in Grafana or Tableau;
• Integrate multiple data sources into unified reporting and monitoring solutions;
• Deploy and manage services in AWS environments;
• Collaborate and communicate effectively with business and technical stakeholders to gather requirements and deliver solutions;
• Work closely with cross-functional teams to support business needs;
• Ensure reliability, performance, and scalability of integration solutions;
• Monitor pipelines and troubleshoot production issues.

Python Integration Engineer

Product Manager

• Own end-to-end product ownership of a performance-driven digital brand;
• Work hands-on with product and marketing funnels, identifying growth opportunities;
• Analyze and optimize conversion, retention, and monetization funnels;
• Initiate, run, and analyze A/B tests to validate product and growth hypotheses;
• Make data-driven product decisions with a strong focus on business impact;
• Coordinate cross-functionally with CRM, Marketing, Content, and Gamification teams;
• Initiate and launch new features and continuous product improvements;
• Define product priorities and contribute to roadmap and backlog management.

• Plan and execute CRM campaigns across Casino and Sportsbook verticals (email, SMS, push notifications, etc.)
• Manage promotional calendars including bonus campaigns, free bets, tournaments, gamification mechanics, and seasonal offers
• Support full player lifecycle activities (acquisition activation, retention, reactivation)
• Build and maintain advanced customer segmentation strategies based on behavioral and transactional data (casino activity, betting behavior, deposit patterns)
• Design and execute A/B tests to optimize engagement, conversion, and retention metrics
• Monitor daily campaign performance and conduct regular auditing of CRM activities
• Track and analyze key CRM KPIs (GGR impact, retention, ARPU, engagement metrics)
• Generate reports and provide actionable insights to improve CRM performance across both verticals
• Process and prioritize requests from internal stakeholders
• Collaborate closely with Product teams during new GEO launches and feature rollouts
• Formulate requirements for CRM enhancements and refine existing processes
• Work hands-on with CRM automation tools (Optimove, Smartico, Customer.io or similar)

Senior CRM Manager

• Define key metrics and methodologies for Marketing and CRM analytics, align them with overall business goals, and assist in efficient decision-making;
• Identify opportunities and issues through data analysis, bring insights, and present them in an easy, actionable way;
• Work independently and autonomously, collaborating closely across Marketing, Finance, and Product to provide regular updates on the effectiveness of all marketing channels on the acquisition pipeline;
• Maintain data integrity from various sources, actively challenge and improve existing data flows;
• Contribute to the enhancement of accuracy, reliability, and overall data quality;
• Develop user-friendly Tableau dashboards to monitor primary Marketing and CRM KPIs, both existing and new;
• Recommend innovative ideas for optimizing marketing performance and efficiency;
• Lead automated reporting for timely and accurate information delivery.