Grove Collaborative

Social Strategy Manager

Grove Collaborative

full-time

Posted on:

Location Type: Remote

Location: California • Colorado • United States

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Salary

💰 $95,000 - $120,000 per year

About the role

  • Bring Grove’s mission to life through end to end development of Grove’s social media channels (IG, Facebook, Tiktok and Youtube). Lead the strategic planning and distribution of social-first content, from management of the content calendar, to weekly content briefing, scheduling posting, and building performance reports.
  • Develop a social content framework that maps high-value storytelling to specific audience segments. Architect a unified content ecosystem where this organic strategy informs paid media creative, ensuring a seamless brand narrative across the entire social funnel.
  • Establish a rigorous "Organic-to-Paid" testing pipeline, using organic engagement data to identify "winners" for paid amplification.
  • Manage the production lifecycle for all social assets: ideation, scripting, briefing, filming, editing, publishing.
  • Partner with the Director of Growth to create recurring content series to deepen brand affinity and engagement. Think in series and repeatable formats, rather than one-off posts, to drive performance.
  • Lead UGC strategy end-to-end: sourcing, creator briefing, rights management, and elevating authentic customer voices.
  • Monitor performance metrics, participate in weekly performance calls, and translate insights into creative pivots. Consistently optimize hooks, formats, captions, and CTAs for each platform.
  • Serve as the connection between Grove and its followers and customers to nurture superfans. Proactively engage audiences through community forums and partnerships.
  • Manage the community experience through the moderation of online comments with timely responses and facilitation of community groups.
  • Work cross functionally with creative, retention, merchandise, and product teams to ensure tentpole moments and merchandise features align with social content calendar.

Requirements

  • 5+ years of experience in content development and organic strategy for a consumer-facing or e-commerce brand.
  • A natural storyteller with strong creative instincts, exceptional editorial judgment, and the ability to educate and inspire audiences through social platforms
  • Deeply fluent in Instagram, TikTok, YouTube Shorts, Pinterest, and emerging platforms, including algorithm behavior and retention mechanics.
  • Hands-on production experience: comfortable filming, editing (CapCut, Adobe Suite, or similar), and publishing content yourself.
  • Experienced in building and scaling UGC and creator programs to support content needs.
  • Data-literate and comfortable using performance insights to inform creative decisions.
Benefits
  • Competitive benefits - medical, vision, dental
  • Equity - shared success is core to our mission
  • Flexible Paid Time Off - we care most about results
  • Free VIP membership and 25% employee discount
  • Working for a company that believes in creating products that help the planet!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content developmentorganic strategysocial media managementUGC strategyperformance metrics analysisstorytellingeditingfilmingscriptingcommunity management
Soft Skills
creative instinctseditorial judgmentaudience engagementcollaborationcommunicationstrategic planningoptimizationleadershipproblem-solvingadaptability