Marketing

• Manage the execution of customer-facing and multichannel marketing promotional assets (message platforms, educational programs, conference materials, promotional campaigns, training materials, etc.) to support the overall biopharma and brand with value access customers
• Partner with stakeholders to identify brand-specific pull through opportunities and ensure a clear understanding of the competitive access environment
• Contribute to annual brand planning, forecasting, and budgeting process for market access customer segment
• Support reimbursement, coding, and coverage-related responsibilities for Medicare Part B, Centers for Medicare and Medicaid (CMS) Healthcare Common Procedure Coding System (HCPCS), and American Medical Association (AMA) Current Procedural Terminology (CPT)
• Support with brand teams to expand key initiatives and strategies to the managed markets customer base, which consists of payers, GPOs, integrated health systems, specialty pharmacies, physician groups and channel partners
• Develop and deploy value access propositions, reimbursement tools, and pull-through strategies
• Liaise with field teams and account leads to support execution in priority segments
• Partner with HEOR and clinical teams to integrate evidence into messaging
• Lead competitive access positioning analysis to inform strategy and messaging
• Support communication and training initiatives across internal stakeholders

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Telemarketer