Gregory FCA

Account Executive

• Proactively search for story opportunities and industry trends and proactively place stories in the media.
• Conduct media outreach, focusing on higher value media targets and directing junior staff.
• Write press releases, blog posts, media queries, bylines and social media posts.
• Edit and align with strategic messaging of the campaign.
• Meet all compliance requirements.
• Brief client on anticipated topics and themes of interviews and appearances.
• Prepare and draft talking points to be approved by the Vice President, to share with the client in a timely fashion in advance of appearance.
• Support VP in onboarding new clients - implementing scope of work, creating a messaging matrix, identifying short and long term campaign goals, etc.
• Actively engage and communicate with clients as required via email, phone, video conference, or in-person.
• Attend, participate and lead client calls and briefings as specified by the Vice President.
• Provide strategic input, analysis and feedback on client calls in addition to providing updates and statuses.
• Creative, review and edit Google docs and Excel spreadsheets (client reports, agendas, etc) assure strategic direction of campaign, adjust and enhance as needed.
• Stay current and add to personal understanding of issues, processes, terms, products, and regulations specific to clients industries by reading and subscribing to appropriate media, blogs, social feeds, etc. Master increasingly sophisticated issues that impact clients’ business and industry.

Senior Account Executive

Public Relations

• Support PR campaigns and perform a range of tactical activities, including media research and outreach, media monitoring, research projects, report generation, and writing assignments.
• Draft press releases, media alerts, pitches, blog posts, and social media copy.
• Participate in team meetings and communicate task statuses clearly.

Senior Account Executive

Public Relations Junior Associate