Gregory FCA

Account Executive

• Monitor the media daily, and identify and respond to topics of interest to the team and its clients.
• Research and create media lists.
• Conduct media outreach against agreed upon strategic plan, placing stories in the media.
• Communicate with clients and attend and participate in client calls according to your area of responsibility on accounts.
• Write press releases, blog posts, pitches, and social media posts.
• Maintain Google docs and Excel spreadsheets to ensure accuracy in client reports.
• Familiarize, gain competency, and use industry tools, like MuckRack.
• Stay current and add to personal understanding of issues, processes, terms, products, and regulations specific to clients’ industries.
• Monitor client blogs, social feeds, and other channels, and alert team to pending issues.
• Develop and deploy plans for award submissions, conference appearances, speaking opportunities, and media relations campaigns.

Assistant Account Executive

• Proactively search for story opportunities and industry trends and proactively place stories in the media.
• Conduct media outreach, focusing on higher value media targets and directing junior staff.
• Creative, review and edit Google docs and Excel spreadsheets (client reports, agendas, etc) assure strategic direction of campaign, adjust and enhance as needed.
• Write press releases, blog posts, media queries, bylines and social media posts.
• Edit and align with strategic messaging of the campaign.
• Meet all compliance requirements.
• Support VP in onboarding new clients - implementing scope of work, creating a messaging matrix, identifying short and long term campaign goals, etc.
• Actively engage and communicate with clients as required via email, phone, video conference, or in-person, and assume an increasingly senior role in addressing client concerns, recalibrating client expectations, addressing client concerns and issues.
• Attend and participate in company training events.
• Stay current and add to personal understanding of issues, processes, terms, products, and regulations specific to clients industries by reading and subscribing to appropriate media, blogs, social feeds, etc.
• Master increasingly sophisticated issues that impact clients’ business and industry.
• Attend, participate and lead client calls and briefings as specified by the Vice President.
• Provide strategic input, analysis and feedback on client calls in addition to providing updates and statuses.
• Brief client on anticipated topics and themes of interviews and appearances.
• Prepare and draft talking points to be approved by the Vice President, to share with the client in a timely fashion in advance of appearance.
• Develop, deploy and align strategic plans for award submissions, conference appearances, speaking opportunities, and media relations campaigns to assure alignment with client goals and objectives.
• Contribute to Gregory FCA marketing initiatives, as requested, by attending sales meetings, contributing to social channels, etc.

Assistant Account Executive

Account Executive

Senior Account Executive