Gregory FCA

Account Manager

• Manage and align daily activities to assure quality standards and to reach client expectations.
• Monitor media, share trending news stories with the team and strategically capitalize on the news flow.
• Conduct media outreach at a high level of impact.
• Save moderately difficult media assignments for themselves while delegating others to team members according to skills and abilities.
• Actively participate in the management of the team’s development of daily media queries, add and align against client narrative.
• Build relationships with clients and serve as the “go to” for client suggestions and inquiries.
• Write strategic press releases, blog posts, media queries, and social media posts.
• Have a high level of skill and understanding of productivity, media monitoring and media relations tools.
• Lead internal training events.
• Stay current and add to personal understanding of issues, processes, terms, products, and regulations specific to clients’ industries.
• Provide feedback to VP/SVP on issues of strategic direction, competitive threats and changes in the public relations landscape.
• Attend client and industry events, conferences, etc. Share findings and conclusions.
• Participate in marketing initiatives and support firm and team lead, as requested.
• Identify and refer any and all issues, risks and concerns to the VP.
• All other tasks as assigned.

Account Supervisor

Public Relations

• Support PR campaigns and perform tactical activities
• Conduct media research and outreach
• Participate in client communications and media relations
• Familiarize with productivity tools such as MuckRack and ChatGPT

Account Supervisor

Public Relations Junior Associate