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Social Media Specialist
Gregory FCASocial Media Specialist managing paid and organic campaigns. Building content strategies and analyzing performance for clients at a top PR agency.
About the role
Key responsibilities & impact- Manage paid and organic social media campaigns for clients, ensuring alignment with overall marketing goals
- Build creative and compelling social media content to drive engagement and achieve client objectives
- Develop custom social media strategies tailored to each client's needs, audience, and business goals
- Drive and own campaign results — accountable for performance and able to communicate outcomes clearly to PR teams and clients
- Translate social media data and metrics into actionable, easy-to-understand insights for clients and internal teams
- Contribute to client calls and meetings with prepared, informed perspectives on campaign performance and strategy
- Articulate Gregory's social media offerings in client meetings, proposals, and sales calls
- Stay current on social media tools, trends, platforms, and AI developments — and bring relevant learnings back to the team
Requirements
What you’ll need- Undergraduate degree in communications, digital media, public relations, creative arts, or related field
- 4+ years of professional social media experience
- Agency experience preferred
- Track record of building and executing social media campaigns with measurable results
- Strong knowledge of social media platforms (Facebook, Instagram, LinkedIn, X, YouTube, TikTok, etc.)
- Experience with paid social media advertising across major platforms
- Understanding of social media management tools (Sprout Social, Hootsuite, etc.) and how to integrate them across accounts
- Understanding of AI and how it can support work
- Ability to analyze performance metrics and translate data into strategic recommendations
- Creative capacity to develop content ideas across formats and audiences
- Strong verbal and written communication skills
- Proactive, adaptable, and able to manage shifting priorities in a fast-paced agency environment
- Collaborative team player with a positive, solutions-oriented attitude.
Benefits
Comp & perks- health insurance
- 401(k) plan
- paid time off
- paid holidays
- life insurance
- short-term and long-term disability insurance
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Social Media StrategyPerformance Metrics AnalysisContent CreationCampaign ExecutionSocial Media Advertising
Soft Skills
Strong Communication SkillsProactive AttitudeAdaptabilityTeam CollaborationSolutions-Oriented Mindset