Paid Social Specialist
Gravity Global
Paid Search Specialist
Gravity Global
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇲🇽 Mexico
Visit company websiteJob Level
JuniorMid-Level
About the role
- Build, manage, and optimize paid search campaigns across Google Ads, Microsoft Advertising, Bing, and other relevant platforms.
- Conduct keyword research, audience segmentation, and competitor analysis to identify growth and optimization opportunities.
- Manage budgets, pacing, and bid strategies to align with client goals and maximize ROI.
- Collaborate closely with creative, analytics, and strategy teams on ad copy testing, landing page experiments, tagging, conversion tracking, and performance reporting.
- Analyze campaign data to identify trends, troubleshoot performance issues, and implement actionable optimizations.
- Produce detailed performance reports with clear insights and strategic recommendations.
- Stay current with platform updates, algorithm changes, and emerging paid search best practices to maintain campaign competitiveness.
- Demonstrate excellent analytical, organizational, and communication skills with strong attention to detail.
- Thrive in a fast-paced, remote, and cross-functional environment, managing multiple projects simultaneously.
- Fluency in English (verbal and written) is required.
Requirements
- 2+ years of experience managing paid search campaigns, preferably in an agency environment.
- Strong proficiency in Google Ads, Google Analytics, and Excel (pivot tables, v-lookups).
- Experience managing large-scale budgets and B2B campaigns is a plus.
- Excellent analytical, problem-solving, and communication skills.
- Ability to work independently within a distributed, remote team.
- Fluent in English (verbal and written).
Benefits
- Competitive Reward & Pay – we recognise and value your contribution with fair and competitive rewards aligned to local market practices, designed to celebrate excellence and support long-term success.
- Career Growth & Development – we believe development is ongoing, not annual. Through our Continuous Performance Management (CPM) process, which includes regular feedback and coaching, we help you refine your skills, celebrate your achievements, and plan for future success enabling you to reach your full potential.
- Collaboration – be part of a cross-functional, global team that values sharing insights, ideas, and best practices to drive collective success.
- Professional Development – we invest in you through ongoing training and learning programmes designed to expand your expertise and confidence.
- Work-Life Balance – while we expect dedication to client success, we also value your wellbeing, offering flexible working arrangements and plentiful paid time off.
- Community & Recognition – we celebrate our people through social and team-building events, recognise length of service and life milestones, and appreciate individual contributions through our Gravity Gratitude ‘kudos’ recognition programme.
- Family Support – we understand family matters and our people benefit from family-friendly policies such as parental leave, and access to wellbeing resources to help you balance work and family life.
- Purpose & Belonging – we are committed to Environmental, Social and Governance (ESG) principles, fostering a workplace where positive impact matters. Our people are encouraged to get involved in employee resource groups that champion wellbeing, sustainability and culture.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid search campaignskeyword researchaudience segmentationcompetitor analysisbudget managementbid strategiesad copy testingconversion trackingperformance reportingdata analysis
Soft skills
analytical skillsorganizational skillscommunication skillsproblem-solving skillsattention to detailindependent workproject managementcollaborationadaptabilitytime management
