Grassroots Carbon

Communications

• Serve as a primary rancher advocate and communications liaison, ensuring rancher needs, feedback, and success stories are represented across the organization.
• Develop and maintain a “rancher communications cadence” (email/newsletter, program updates, seasonal reminders, event invitations, and educational resources).
• Create trusted, rancher-first messaging that reduces friction in enrollment, sampling, verification, contracting, and ongoing participation.
• Support rancher-facing communications during key moments (program updates, market dynamics, policy/news, weather/seasonal dynamics, events).
• Produce high-quality content and collateral that accelerates understanding and adoption, including: one-pagers, FAQs, program explainers, pitch decks, case studies, onboarding guides, field-ready handouts and partner toolkits, website content, blog posts, email nurture sequences, “talk tracks” and scripts for sales, partners, and leadership.
• Translate technical program details into clear value propositions—economic, operational, ecological—tailored to rancher segments and regions.
• Own or co-own a content calendar for social channels focused on ranchers and land stewardship (e.g., LinkedIn, X, Facebook, Instagram, YouTube as applicable).
• Create narrative-driven storytelling: rancher profiles, field days, before/after management stories, practice spotlights, Q&A videos, and myth-busting posts.
• Partner with Marketing to build campaigns that support enrollment goals and seasonal themes (calving, drought, grazing rotations, soil sampling windows, etc.).
• Operate as a “communications SME” bridging science and practice, ensuring accuracy and credibility by collaborating with internal soil/carbon/science experts; create plain-language explainers on soil carbon, sampling, verification, additionality, permanence, MRV, and outcomes; support webinars, podcasts, speaking engagements, and conference presentations.
• Maintain a consistent brand voice that is rancher-respectful, practical, non-political, and evidence-based.
• Assist in identifying and supporting grants and funding opportunities relevant to ranchers and regenerative transition; contribute to grant narrative development, rancher-facing program summaries, impact statements, and supporting materials.
• Coordinate with partnerships/operations to help ranchers access resources (technical assistance, cost-share programs, education).
• Attend select rancher events, producer meetings, conferences, and “field days” to capture stories, build trust, and strengthen community; support regional pods/Inside team with messaging, event materials, and partner enablement content; gather “voice of rancher” insights and deliver structured feedback to leadership for program improvements.

Director of Communications, Rancher Advocate

Account Manager

• - Deliver new acres under signed contract within assigned region
• - Build a repeatable, metric-driven territory engine that increases:
• - Qualified rancher pipeline
• - Application submissions and eligibility progression
• - Contract velocity and close rates
• - Rancher experience and referral generation
• - Run a consultative enrollment process for smaller ranches and equity ranch opportunities
• - Ensure high-quality documentation and a clean handoff to Rancher Success/Onboarding post-signature.
• - Maintain a “no dropped handoffs” standard—ensuring prospects always have an active next step.
• - Translate corporate requests into clear action items for the field (and vice versa).
• - Ensure required deal information is captured from sales teams in a timely, usable format (acreage details, property context, status updates, decision-maker confirmation, and timelines).
• - Provide weekly visibility into pipeline health for the IAM segment and supported Field territories (risks, blockers, and mitigation paths).

• The Regional Account Manager (RAM) is responsible for enrolling ranchers into Grassroots Carbon’s program within an assigned geography.
• Own the end-to-end territory growth motion—from prospecting and relationship development through application/eligibility progression, contracting, and close.
• Report to the Chief Growth Officer and work closely with the Senior Sales Leader, Inside Account Manager (IAM), and other cross-functional teams to ensure a high-quality rancher onboarding experience.
• Build a repeatable, metric-driven territory engine that increases qualified rancher pipeline, application submissions, contract velocity, and rancher experience.
• Maintain sufficient pipeline coverage to consistently deliver quota.
• Lead discovery conversations with ranchers to understand operations and guide them through enrollment.
• Manage opportunities through contracting with urgency and accuracy.
• Plan and execute regional activation strategies such as Enrollment Clinics to accelerate applications and contracting.