Graphwise

SEO Marketing

• Develop and execute comprehensive SEO and AEO strategies to increase organic search rankings and answer engines visibility.
• Conduct in-depth keyword research in SEO / AEO platforms to identify high-value target terms.
• Perform regular technical SEO audits and implement on-page and off-page optimization recommendations (e.g., schema markup, site speed, mobile optimization, link building).
• Monitor, analyze, and report on SEO and AEO performance using tools like Google Analytics (GA4), Google Search Console and dedicated SEO / AEO platforms.
• Collaborate with the Content team to ensure all website and blog content is optimized for search intent and keywords.
• Develop and oversee a 'Direct Answer' strategy, optimizing content structures (FAQ patterns, concise summaries, and 'Nuggetized' data) specifically for LLM (Large Language Model) extraction and attribution.
• Work with Product marketing to monitor and manage brand citations and sentiment across third-party platforms (review sites, forums, and industry databases) to improve the brand’s 'trust score' within AI knowledge bases.
• Work with the Development team to address technical SEO issues and implement new features that support organic growth.
• Identify and track emerging AEO KPIs, such as Brand Citation Share within AI responses and Sentiment Analysis of AI-generated summaries.
• Work with the research and analytics team to conduct regular Competitive Gap Analysis within Answer Engines to identify where competitors are being cited over Graphwise.ai and develop counter-strategies.
• Stay up-to-date with the latest SEO/AEO trends, algorithm updates, and industry changes to ensure best practices are always followed.

SEO/AEO Manager