Granado Pharmácias | Perfumaria Phebo

Sales

• Implement and ensure alignment of the company's commercial policy across the region.
• Represent the company with strategic customers, ensuring high levels of satisfaction and building long-term partnerships.
• Plan and define specific activities for the sales team according to each customer's profile and needs.
• Guide the preparation of visit routes, optimizing the team's time and reducing operating costs.
• Monitor and analyze commercial results, making adjustments to meet quantitative and qualitative sales targets.
• Maintain an active presence at points of sale, ensuring commercial conditions comply with company guidelines.
• Develop and propose campaigns and promotions that drive sales while preserving the brand image and operational profitability.
• Oversee and conduct recruitment and selection processes for new team members.
• Evaluate and monitor team performance, implementing continuous development actions and promoting a healthy work environment.
• Train the team to perform their duties safely and efficiently, ensuring operational excellence.
• Actively participate in strategic planning meetings and commercial training sessions.
• Comply with and enforce internal policies, safeguarding product integrity, merchandising materials, and proper presentation at points of sale.

Regional Sales Manager — Pharma

• Lead the commercial strategy for the region, ensuring consistent execution and a strong focus on growth.
• Work directly with key customers in the Food (Grocery), Pharmacy and Indirect channels.
• Analyze the customer portfolio, identify potential, and develop plans that maximize results and the customer experience.
• Guide the team in daily commercial activities, organize priorities, support route planning, and ensure high-quality execution at the point of sale.
• Monitor KPIs, propose adjustments and accelerate actions that drive performance.
• Ensure excellence in product merchandising, compliance with commercial policies, and competitiveness at the point of sale.
• Develop commercial initiatives and campaigns that increase sell-out and strengthen the brand.
• Attract, develop and engage the team, fostering a collaborative, positive and high-performance environment.