Senior Product Marketing Manager, Growth
Grammarly
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • United States
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Salary
💰 $170,000 - $205,000 per year
Job Level
About the role
- Drive cross-product activation: Define how users experience and adopt multiple products in our ecosystem. Identify friction points and opportunities to drive deeper engagement and remarkably delightful experiences across surfaces.
- Drive PLG-led expansion: Co-develop strategies that convert single-seat users into multi-seat accounts with segmented value messaging.
- Shape product narratives: Partner with Inbound PMMs to define how products connect in a cohesive, customer-first story. Create messaging that helps users understand the value of using products together.
- Enable cross-functional alignment: Equip go-to-market and Product teams with clear narratives, positioning, and insights to support expansion efforts.
- Deeply understand users: partner with research and data teams to identify triggers, behaviors, and moments that signal readiness for cross-product adoption and team expansion.
Requirements
- 6+ years of experience in Product Marketing or Growth roles, ideally at a B2B SaaS or PLG company.
- Proven success driving user activation, cross-product adoption, or team expansion through self-serve or hybrid models.
- Deep understanding of product analytics and user segmentation.
- Exceptional storytelling and positioning skills; you enjoy crafting evocative, differentiated product messaging.
- Strong collaboration skills and adaptability: you’re at home working across Product, Growth, and Sales.
- Comfort operating in ambiguity and turning insights into strategy.
Benefits
- Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
- Disability and life insurance options
- 401(k) and RRSP matching
- Paid parental leave
- Twenty days of paid time off per year, eleven days of paid holidays per year, and unlimited sick days
- Home office stipends
- Caregiver and pet care stipends
- Wellness stipends
- Admission discounts
- Learning and development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketinguser activationcross-product adoptionuser segmentationproduct analyticsstorytellingpositioningmessagingB2B SaaSPLG
Soft skills
collaborationadaptabilitystrategic thinkingcommunicationcreativityproblem-solvinguser empathyinsight generationcross-functional alignmentnarrative crafting