Government Executive

Events

• Own the event marketing strategy across the events portfolio, ensuring consistent execution, measurable performance, and a best-in-class attendee experience.
• Lead planning and prioritization for the top ~2-3 high-impact events per quarter, aligning campaign approach, channel mix, audience targets, and pacing goals.
• Set registration and attendance targets for priority events and oversee real-time optimization based on pacing, conversion, and show rate performance.
• Establish best practices across email marketing and channel strategy, including segmentation, testing strategy, deliverability improvements, creative formats, and evolving platform tactics.
• Ensure marketing plans are aligned with client expectations and sponsorship deliverables, partnering closely with account strategy and sales.
• Identify performance trends across events and turn insights into repeatable improvements, playbooks, and scalable campaign frameworks.
• Directly manage, coach, and develop Associate Directors on the event marketing team.
• Set clear expectations and performance standards for campaign execution, quality, pacing, and communication.
• Create structure and accountability across the team: weekly planning, campaign reviews, post-event recaps, and ongoing professional development.
• Lead hiring and resourcing plans for event marketing based on forecasted workload and business growth.
• Build a strong team culture focused on ownership, speed, and measurable results.
• Serve as the primary event marketing leader for GovExec, partnering with event PMs and product leads to shape event strategy and positioning.
• Own proactive communication with GovExec leadership on large-scale event marketing performance, risks, and action plans.
• Ensure smooth collaboration across stakeholders and resolve roadblocks quickly (timeline shifts, copy approvals, targeting changes, sponsor escalations, etc.).
• Partner with the Director of Digital Marketing to align event marketing strategy with broader channel, audience, and growth initiatives.

Director, Event Marketing