GoTu

Performance Marketing

• Own office-side pipeline creation end-to-end: lead generation through activation and revenue realization
• Build and scale integrated demand programs across paid media, SEO, ABM, lifecycle marketing, email, community, and partnerships
• Design and execute full lifecycle journeys for a two-sided marketplace, including segmentation by office type, geography, and business maturity
• Optimize CAC, conversion rates, and payback periods through rigorous testing, experimentation, and funnel analysis
• Partner closely with Sales and Revenue Operations to improve lead quality, handoff velocity, and activation rates
• Develop attribution frameworks and reporting that clearly connect marketing spend to revenue outcomes
• Own and manage vendor relationships; setting clear expectations, holding partners accountable to deliverables, and making data-driven decisions on renewals and terminations
• Lead channel diversification efforts to reduce reliance on any single source of growth
• Forecast pipeline impact and support revenue planning in partnership with executive leadership
• Evaluate, recommend, and implement new marketing tools and platforms (ABM, enrichment, automation) that expand our capabilities
• Build, mentor, and manage a high-performing team, filling necessary skill gaps as the function scales
• Own and report on office-side KPIs including CAC, SQL rate, activation rate, revenue per account, and LTV

Director of Demand Generation

Marketing Operations

• Manage and expand GoTu's internal AI teammate infrastructure, including routing logic, prompt maintenance, and performance monitoring
• Build and optimize marketing automation workflows in HubSpot, sequences, lead scoring, lifecycle stages, and cross-channel triggers for both dental offices and dental professionals
• Develop AI-powered content operations pipelines: from brief generation and SEO/AEO workflows to drafting, QA, and publishing automation
• Own the marketing data stack, maintaining clean attribution, UTM governance, and pipeline reporting across HubSpot, Snowflake, and Hex/Tableau
• Collaborate with demand gen on channel infrastructure: LinkedIn, Meta, Bing, job board integrations, and direct mail workflows
• Build and maintain current AI-native systems and AI engagement tools (conversational AI, onboarding flows)
• Support scraper pipelines and licensing data infrastructure that feed GTM targeting and ICP signal frameworks
• Document all systems, maintain SOPs, and enable the broader marketing team to operate autonomously within the systems you build

AI & Marketing Operations Manager

Product Manager

• Own and solve high-impact product problems that influence core business metrics and marketplace performance
• Translate ambiguous business challenges into structured problem statements, product opportunities, hypotheses and experiments
• Lead end-to-end product discovery through customer research, behavioral insights and data analysis
• Design product experiences using product and UX judgment that guide user behavior and improve activation, retention, and conversion
• Partner closely with Engineering, Design and cross-functional stakeholders to deliver high-quality solutions
• Define success metrics and measure the impact of product initiatives
• Run experiments and iterate quickly based on user feedback and performance data
• Continuously elevate our product thinking by introducing strong discovery practices and product frameworks

Director of Demand Generation

AI & Marketing Operations Manager

Principal Product Manager