AI & Marketing Operations Manager

GoTu

AI & Marketing Operations Manager at GoTu, connecting dental professionals with offices. Overseeing AI-powered workflows and marketing automation as part of a dynamic team.

Posted 5/12/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Manage and expand GoTu's internal AI teammate infrastructure, including routing logic, prompt maintenance, and performance monitoring
Build and optimize marketing automation workflows in HubSpot, sequences, lead scoring, lifecycle stages, and cross-channel triggers for both dental offices and dental professionals
Develop AI-powered content operations pipelines: from brief generation and SEO/AEO workflows to drafting, QA, and publishing automation
Own the marketing data stack, maintaining clean attribution, UTM governance, and pipeline reporting across HubSpot, Snowflake, and Hex/Tableau
Collaborate with demand gen on channel infrastructure: LinkedIn, Meta, Bing, job board integrations, and direct mail workflows
Build and maintain current AI-native systems and AI engagement tools (conversational AI, onboarding flows)
Support scraper pipelines and licensing data infrastructure that feed GTM targeting and ICP signal frameworks
Document all systems, maintain SOPs, and enable the broader marketing team to operate autonomously within the systems you build

Requirements

What you’ll need

3–6 years in marketing operations, growth ops, or revenue operations
Hands-on HubSpot power user (workflows, lists, sequences, reporting)
Demonstrated experience building with AI tools: LLM APIs, vibe-coding platforms, or workflow automation (Make, n8n, Zapier)
Strong analytical mindset; fluent in attribution modeling and funnel analysis
Comfortable working across marketing, data, and product without a clear playbook
Excellent written communication: you write clear specs, SOPs, and stakeholder updates

Benefits

Comp & perks

Equal opportunity employer
Celebrates diversity
Inclusive environment for all employees

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

AI toolsLLM APIsworkflow automationattribution modelingfunnel analysisSEO workflowscontent operationsdata stack managementpipeline reportingmarketing automation

Soft Skills

analytical mindsetwritten communicationcollaborationproblem-solvingautonomy