Director of Demand Generation

GoTu

Director of Demand Generation at GoTu driving office-side pipeline creation and revenue acceleration. Building and scaling growth engines for their dental industry platform.

Posted 5/12/2026full-timeMiami • Florida • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own office-side pipeline creation end-to-end: lead generation through activation and revenue realization
Build and scale integrated demand programs across paid media, SEO, ABM, lifecycle marketing, email, community, and partnerships
Design and execute full lifecycle journeys for a two-sided marketplace, including segmentation by office type, geography, and business maturity
Optimize CAC, conversion rates, and payback periods through rigorous testing, experimentation, and funnel analysis
Partner closely with Sales and Revenue Operations to improve lead quality, handoff velocity, and activation rates
Develop attribution frameworks and reporting that clearly connect marketing spend to revenue outcomes
Own and manage vendor relationships; setting clear expectations, holding partners accountable to deliverables, and making data-driven decisions on renewals and terminations
Lead channel diversification efforts to reduce reliance on any single source of growth
Forecast pipeline impact and support revenue planning in partnership with executive leadership
Evaluate, recommend, and implement new marketing tools and platforms (ABM, enrichment, automation) that expand our capabilities
Build, mentor, and manage a high-performing team, filling necessary skill gaps as the function scales
Own and report on office-side KPIs including CAC, SQL rate, activation rate, revenue per account, and LTV

Requirements

What you’ll need

4+ years of experience in B2B demand generation, growth marketing, or revenue marketing leadership
Proven track record of personally owning and growing pipeline, not just supporting it
Deep understanding of full-funnel economics, attribution models, and lifecycle management
Hands-on experience across multiple marketing disciplines: SEO, email, paid, ABM, community, and partnerships
Strong proficiency with modern marketing technology stacks: comfortable evaluating, implementing, and optimizing tools
Demonstrated vendor management skills with the interpersonal ability to hold partners accountable
Experience building and leading teams in fast-paced, high-growth environments
Strong partnership mindset with Sales, Revenue Operations, and Finance
Bachelor’s Degree or equivalent experience

Benefits

Comp & perks

Equal-opportunity employer
Commitment to creating an inclusive environment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B demand generationgrowth marketingrevenue marketingpipeline managementfull-funnel economicsattribution modelslifecycle managementSEOemail marketingABM

Soft Skills

leadershipinterpersonal skillsteam buildingaccountabilitypartnership mindsetdata-driven decision makingmentoringcommunicationcollaborationproblem-solving

Certifications

Bachelor’s Degree