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About the role
- Develop and execute a forward-thinking SEO and AI Search roadmap that aligns with key business objectives for our core products.
- Collaborate with the content and marketing teams to improve our visibility, brand sentiment, and share of voice within large language models (LLMs) and generative search results.
- Build and present data-backed business cases to support investment in new tools, resources, and content initiatives.
- Analyze performance data from tools like Google Analytics, Looker Studio, and BrightEdge to identify trends, challenges, and new growth opportunities.
- Communicate the impact of your work by creating clear and insightful reports on SEO projects and performance for the broader marketing team.
- Conduct pre/post-launch analysis for content updates to measure their effectiveness and inform future strategy.
Requirements
- Experience in an SEO role with a history of implementing strategies that result in measurable organic growth.
- A deep understanding of modern SEO principles (technical, content, off-page) and the ability to explain complex concepts clearly to various audiences
- The ability to analyze data from platforms like Google Analytics and Looker Studio, derive actionable insights, and tell a compelling story with that data.
- Experience developing content strategies based on thorough keyword research and competitive analysis.
- Familiarity with enterprise SEO tools (e.g., BrightEdge, Google Search Console, Screaming Frog) and A strong interest and foundational understanding of AI Search (like Google's SGE) and ideas on how to optimize for the evolving search landscape
Benefits
- Comprehensive health benefits, life and disability insurance, and fertility and family-forming support programs
- Paid holidays, volunteer time off, and quarterly self-care days and no meeting days
- Tuition and reading reimbursement programs to support your continuous learning and professional growth
- Thrive Global Wellness Program, Confidential Employee Assistance Program (EAP)
- Employee programs—including Employee Resource Groups (ERGs), GoTo Gives, and our charitable matching program—to amplify your connection and impact.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOkeyword researchcompetitive analysisdata analysiscontent strategytechnical SEOoff-page SEOcontent SEOAI Searchperformance analysis
Soft Skills
communicationcollaborationanalytical thinkingstorytellingpresentation skills