Volumetric Lifecycle Marketing Manager
Liquid Web
Salary
💰 €55,900 - €61,800 per year
Job Level
JuniorMid-Level
About the role
- Design and execute multi-touch lifecycle campaigns across email and in-product to support onboarding, feature adoption, revenue generation, and retention goals.
- Use LLM tools and prompt engineering to generate, test, and scale lifecycle content that adapts to user and account signals and factors.
- Analyze product usage and merchant behavior to inform campaign segmentation, timing, and triggers.
- Run experiments (A/B tests, variant routing, multivariate) to test hypotheses around messaging formats, touchpoint timing, prompt quality, and engagement strategies.
- QA AI-generated content for brand alignment, performance accuracy, and narrative cohesion.
- Monitor and report on performance metrics like activation rate, NRR, and feature usage to identify areas of improvement and scale what works.
- Collaborate with cross-functional teams to ensure a consistent, high-quality experience across touchpoints.
Requirements
- Fluent in English
- 2–4 years of experience in lifecycle, growth, CRM, or product marketing at a SaaS company—ideally in a PLG or ecommerce environment.
- Proven ability to own and optimize lifecycle journeys or segments, with an eye toward accelerating product adoption and driving self-serve behaviors.
- Data-driven and hypothesis-oriented: you dig into usage data to segment users, form testable ideas, and iterate quickly based on results.
- Strong writing skills and comfort QA’ing AI-generated content; you’ve written and refined prompts to produce personalized, scalable messaging.
- Hands-on experience with LLMs and lifecycle tooling (e.g. GPT, Claude, Customer.io, Braze, Appcues, Pendo).
- Collaborative and cross-functional: you’ve worked closely with Product, Success, and Data to ship impactful campaigns and can clearly explain the why behind your decisions.
