Goodwin

Marketing Technology Specialist – Email

Goodwin

full-time

Posted on:

Location Type: Office

Location: New York CityNew YorkUnited States

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Salary

💰 $80,700 - $107,600 per year

Tech Stack

About the role

  • Oversee the creation, QA, and timely deployment of email campaigns, including newsletters and event invitations, using Microsoft Dynamics Customer Insights – Journeys and Cvent.
  • Partner with the Email Marketing Technology Manager to develop automated workflows that streamline campaign execution and improve team efficiency.
  • Collaborate with outsourced email production resources (contractors) to support the day-to-day request queue and provide guidance on email best practices, campaign creation, and execution.
  • Manage and partially own the email request queue, coordinating with external contractors to ensure campaigns are completed in a timely and professional manner.
  • Ensure email campaigns adhere to brand, legal, and compliance standards, including reviewing and guiding external contractors on campaign build, deployment, and follow-up.
  • Optimize campaign performance through testing, personalization, and list segmentation, in close collaboration with the Email Marketing Technology Manager and Marketing Strategy team members.
  • Maintain ongoing documentation of evolving email best practices, updating internal guides as Microsoft rolls out new features within the Customer Insights – Journeys platform.
  • Partner with the Dynamics CRM team on email-related initiatives, including consent management and international regulations (e.g., GDPR), cross-platform contact syncing, and marketing list and segment creation and maintenance.
  • Collaborate with Marketing Strategy, Operations, and Technology teams on campaign planning, development, execution, reporting, and optimization.

Requirements

  • 4+ years of professional work experience in email marketing or equivalent role; experience working with professional services firms a plus.
  • Bachelor’s degree in marketing, business administration, related field or equivalent experience.
  • Strong technical knowledge of enterprise-level email marketing platforms (e.g., Microsoft Dynamics, Vuture, Constant Contact, Salesforce Marketing Cloud, Marketo, or Pardot).
  • Strong knowledge of email and general digital marketing best practices.
  • Working knowledge of HTML/CSS for email.
  • Experience within workflow management tools (e.g., Workfront, Trello, Asana, Gira, etc.)
  • Proficiency in Microsoft Office suite, with the ability to organize, analyze, and manage data to support email marketing initiatives.
  • Experience in marketing/business development and business intelligence reporting tools (e.g., Tableau, Power BI) is a plus.
  • Demonstrated command of grammar, spelling, and language usage, along with a strong understanding of standard business correspondence and formatting conventions.
  • Consistently applies a high level of attention to detail, with a strong focus on accuracy, quality, and brand consistency across all communications.
  • Communicates clearly and effectively, both verbally and in writing, with the ability to tailor messaging to different audiences and objectives as needed.
  • A motivated self-starter and quick learner who combines independence with creativity, reliability, and a strong sense of ownership over assigned work.
  • Effectively prioritizes workload and manages multiple projects and deadlines simultaneously, maintaining productivity with minimal supervision.
  • Builds and maintains strong working relationships with legal and business colleagues.
  • Thrives in a fast-paced, collaborative environment, contributing positively to team dynamics while remaining flexible and solution-focused.
  • Adapts readily to new technologies and platforms, applying them thoughtfully and creatively to enhance efficiency and marketing effectiveness.
  • Occasional travel to other offices.
Benefits
  • Health, dental, and vision insurance
  • Life and disability insurance
  • Retirement & Savings Plan
  • Emergency back-up child and adult care
  • Paid vacation, sick time off, and holidays
  • Professional development and career advancement opportunities
  • Employee recognition and reward programs
  • Employee wellness and assistance programs
  • Employee discounts and perks
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingHTMLCSSdata analysiscampaign optimizationworkflow managementdigital marketing best practicesGDPR compliancelist segmentationmarketing automation
Soft Skills
attention to detailcommunicationteam collaborationtime managementproblem-solvingcreativityindependenceflexibilityrelationship buildingself-motivation